Channel Marketing Specialist, North Europe - Parental Leave Cover

GN Store Nord A/S; Bicester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading hearing technology company is seeking a Marketing Manager for a one-year parental leave cover, based in Bicester. You will be pivotal in executing the Commercial Retail Plan, collaborating across teams to enhance customer acquisition and brand engagement throughout Northern Europe. The ideal candidate has 3+ years in marketing, strong project management skills, and a proven ability to translate strategies into impactful actions. This position offers a hybrid work model, requiring 1-2 days in-office weekly.

Qualifications

• 3+ years in marketing or commercial roles across B2B and B2C.
• Demonstrated experience with launch planning and lead generation.
• Ability to create compelling, benefit-driven customer messaging.

Responsibilities

• Build a deep understanding of the Retail channel's growth opportunities.
• Support campaign execution across offline and online touchpoints.
• Collect and analyze market insights to guide decision-making.

Skills

Marketing strategy execution

Customer messaging

Project management

Cross-functional collaboration

CRM familiarity

Job description

Are you a commercially minded marketer who enjoys turning strategy into impactful execution? Are you invigorated by surroundings where prioritizing customers, teamwork, and clear results are essential? Join the GN Hearing team for a one-year parental leave cover, where you’ll be instrumental in enhancing the growth of our Retail channel throughout Northern Europe.

What you'll be doing

This is a unique chance to step into a highly cross‑functional, visible role, shaping the commercial success of the Retail channel. You’ll collaborate with motivated colleagues across Marketing, Sales, and Central teams—helping us bring life‑changing hearing technology to customers across Europe. As Marketing Manager for the Retail channel, you’ll translate our global brand and marketing strategy into concrete commercial actions in local markets. You will:

Carry out the Commercial Retail Plan

• Build a deep understanding of the Retail channel and its growth opportunities.
• Support launch planning, campaign execution, and channel marketing activities across offline and online touchpoints.
• Engage key stakeholders, including retailers, clinical audiologists, influencers, and decision‑makers.
• Work closely with the Retail/Key Accounts team to ensure alignment with broader business objectives.
• Be the channel owner—ensuring consistent brand positioning and delivering high‑quality execution.

Bring Plans to Life

• Collaborate closely with the Sales team to enhance customer acquisition, retention, and sell‑through.
• Execute both strategic and operational tasks: events, content, communication, materials, and channel activation.
• Support priority partner plans and ensure GN products are the preferred choice.

Deliver Measurable Impact

• Collect and analyse customer, competitor, and market insights to guide decision‑making.
• Report market performance and trends to central teams for continuous learning and improvement.
• Manage the Retail channel’s marketing budget responsibly and efficiently.
• Integrate digital and experiential initiatives to support evolving customer needs.

To thrive in the role, we imagine that you:

• 3+ years in marketing or commercial roles across BTB and BTBTC
• Ability to turn marketing strategy into clear, commercial actions.
• Demonstrated experience with launch planning, lead generation, and cross‑market execution.
• Ability to create compelling, benefit‑driven customer messaging.
• An understanding of sales processes (solution selling, or other sales methodologies)
• Solid project management skills and fluent in navigating change.
• Familiarity with CRM and marketing automation tools.
• Problem‑solving oriented and resourceful, capable of working individually or alongside a team, whether in‑person or online
• Skilled written and verbal communication abilities.

You’re customer‑centric with a solid understanding of the sales process, and you thrive by working effectively with colleagues to build positive relationships. You express ideas clearly in both written and spoken forms, while maintaining a problem‑solving approach and a capacity to collaborate effectively across teams.

Location, Travel & Duration

Length: Parental cover starting as soon as possible and ending April 2027

Location: Bicester village Office (Hybrid: 1–2 days in office per week)

Travel: 25–30% across Northern Europe (primarily UK, BE, NL, DK)

At GN, we pride ourselves on encouraging flexible working whenever possible. We trust our people to fulfil their responsibilities, to know when in‑person collaboration is better than hybrid, and to be present when it’s needed most.

We encourage you to apply

Even if you don’t match all the above‑mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation that align with our core values, not only to ensure growth for you, but also for your team and the wider GN organization.

We are focused on an inclusive recruitment process

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.

Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to interview.

How to apply?

Use the ‘APPLY’ link no later than Jan 10th 2025. Applications are assessed continuously, so don’t wait to send yours.

Join us in bringing people closer

GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss to overcome real‑life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

We hope you will join us on this journey and look forward to receiving your application.

#LI‑GNGroup

Location: Bicester, Talisman