Channel Field Marketing Manager UK&I - Cybersecurity

Barracuda Networks Inc.; Reading; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading cybersecurity company in the UK is looking for a Channel Field Marketing Manager. This position will focus on creating and executing marketing strategies aligned with business goals while closely collaborating with sales teams and partners. The ideal candidate should have a proven track record in channel marketing, particularly within the cybersecurity field, and possess exceptional communication skills. This role offers opportunities for professional growth in a dynamic environment.

Benefits

Competitive salary and benefits package

Opportunities for professional growth

Collaborative work environment

Qualifications

• Proven experience in channel marketing preferably within the cybersecurity industry.
• Understanding of partner business models and the buyer's journey.
• Exceptional communication and presentation skills.

Responsibilities

• Develop and execute channel marketing strategy in collaboration with partners.
• Work closely with Sales to track opportunity conversion rates.
• Assist in onboarding new channel partners with necessary tools.

Skills

Channel marketing experience

Understanding of cybersecurity solutions

Relationship-building skills

Results-oriented mindset

Proficiency in reporting and analytics

Exceptional communication skills

Ability to thrive in a fast-paced environment

Job description

Channel Field Marketing Manager – Barracuda Networks

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Req ID 26-308

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal.

Responsibilities

We are seeking a dynamic and results-driven Channel Field Marketing Manager with a focus on cybersecurity to develop and execute our Channel Marketing strategy in collaboration with partners. This role is pivotal in aligning marketing initiatives with our business objectives, driving pipeline growth, and enhancing partner-generated leads through innovative demand generation programs and engaging events tailored to the cybersecurity landscape.

• Strategic Development: Define marketing goals and KPIs that align with overall business objectives to ensure a clear focus on pipeline growth and partner engagement.
• Collaboration with Sales: Work closely with the Sales team to track opportunity conversion rates and optimize demand generation efforts, supporting both new customer acquisition and retention of existing customers.
• Partner Onboarding: Assist in the onboarding process and go-to-market planning for new channel partners, ensuring they are equipped with the necessary tools, resources, and knowledge of our cybersecurity offerings.
• Market Understanding: Articulate product and solution information in the context of cybersecurity challenges and business value, effectively moving prospects through the sales cycle.
• Program Development: Take the lead in developing channel partner programs and activities that drive engagement and results, specifically tailored to the cybersecurity market.
• Tactical Alignment: Align tactical marketing plans with broader marketing strategies, ensuring consistency and effectiveness across all initiatives.
• Adaptability: Remain adaptable to changing market conditions and organizational requirements, demonstrating flexibility in approach and execution.
• Tracking Success: Comfortable aligning marketing plans with tangible business outcomes using campaign tracking tools.

Qualifications

Proven experience in channel marketing preferably within the cybersecurity industry.

Strong understanding of cybersecurity solutions, partner business models, and the buyer's journey.

Excellent relationship-building skills with internal and external stakeholders.

Results-oriented mindset with proficiency in reporting and analytics.

Exceptional communication and presentation skills.

Ability to thrive in a fast-paced, dynamic environment.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development in the cybersecurity field.
• A collaborative and innovative work environment focused on cutting-edge security solutions.

If you are passionate about channel and have a track record of driving results through strategic partnerships, we would love to hear from you! Apply today to join our team.

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