Care Home Sales & Relationship Manager

Barchester Healthcare Homes Limited; Walton-on-Thames; On-site; GBP 30,000 - 55,000; Full time

Benefits offered by this job

Competitive commission

Discounts

Wellbeing support

Best Doctors Service

Career development

Job summary

Barchester Healthcare Homes Limited is seeking a Customer Relationship Manager to join our care home team in Walton-on-Thames. You will drive occupancy by handling enquiries, developing the home’s digital profile, and networking with the local community.

You will work alongside an exceptional management team to ensure first‑class care and a strong market presence. The role emphasizes delivering sales and marketing activities, analysing data in CRM systems, and representing the home in the

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Experience with Salesforce or similar CRM application.
• Self-motivated and target driven.
• Interpersonal and professional qualities.
• Proficiency in Excel/PowerPoint.

Responsibilities

• Manage enquiries to improve conversion and occupancy targets.
• Network within the local community to raise the home’s profile and generate enquiries.
• Support local and wider marketing activities to generate enquiries and increase occupancy.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

Marketing experience

CRM experience

Communication skills

Tools

Salesforce CRM

Microsoft Office

Job description

Barchester Healthcare Homes Limited is seeking a Customer Relationship Manager to join our care home team in Walton-on-Thames. You will drive occupancy by handling enquiries, developing the home’s digital profile, and networking with the local community.

You will work alongside an exceptional management team to ensure first‑class care and a strong market presence. The role emphasizes delivering sales and marketing activities, analysing data in CRM systems, and representing the home in the