Care Home Sales & Relationship Manager

Barchester Healthcare; Leeds; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Commission on sales

Retail/ leisure discounts

Wellbeing support

Career development opportunities

Job summary

Barchester Healthcare in Leeds is seeking a Customer Relationship Manager to drive occupancy at our care home. You will handle enquiries, nurture potential residents, and network with the local community to raise the home’s profile.

The role requires proven sales/marketing experience, CRM data analysis skills, and a proactive, customer‑facing approach to convert enquiries into admissions.

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data in Salesforce or similar CRM.
• Self-motivated and target driven.
• Interpersonal and professional qualities.
• Proficient in Microsoft Office (Excel/PowerPoint).
• Full UK driving licence.

Responsibilities

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talk to potential new residents over the phone, and provide informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Skills

Sales & marketing experience

CRM analytics

Self-motivated

Interpersonal skills

MS Office (Excel/PowerPoint)

Driving licence

Tools

Salesforce

Job description

Barchester Healthcare in Leeds is seeking a Customer Relationship Manager to drive occupancy at our care home. You will handle enquiries, nurture potential residents, and network with the local community to raise the home’s profile.

The role requires proven sales/marketing experience, CRM data analysis skills, and a proactive, customer‑facing approach to convert enquiries into admissions.