Buyer Engagement Manager, Money2020

Informa Group Plc.; Greater London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A global events company in Greater London is seeking a Buyer Engagement Manager to support the SmrtMeet program. This role involves recruiting high-profile attendees, managing 1-to-1 meetings, and ensuring a seamless experience for buyers. Candidates should have 2-3 years of event sales experience, excellent communication skills, and the ability to build strong relationships. The position offers flexible work arrangements and a vibrant team atmosphere.

Benefits

Great community and culture

Volunteering days

Career development opportunities

25 days annual leave

Company-funded private medical cover

ShareMatch scheme

Wellbeing support

Recognition programs

Qualifications

• 2–3 years of event sales experience is a must.
• Proven success in securing hosted buyer meetings.
• Strong background in achieving sales targets in events.

Responsibilities

• Identify and recruit high-profile attendees in fintech.
• Oversee planning and execution of buyer meetings.
• Monitor and respond to attendee inquiries.

Skills

Event sales experience

Communication skills

Relationship building

Tools

Google Suite

MS Office

Salesforce

Job description

This role is based in our 5 Howick Place office.

Money20 / 20 is the world’s leading premium content sales and networking platform for the global money ecosystem. We provide in‑depth analytics, inspirational speakers and unparalleled networking opportunities to help our customers stay ahead in the rapidly evolving financial technology landscape.

We are seeking an organized, proactive and professional Buyer Engagement Manager to join our dynamic team in support of the SmrtMeet program by Money20 / 20. This role is crucial in fostering relationships with senior‑level stakeholders within the finance and banking community, with a primary focus on our buyer event programs at Money20 / 20 conferences.

Visit learn more about SmrtMeet.

Key Responsibilities

Buyer Recruitment

Identify and recruit high‑profile attendees from target verticals and job roles within fintech to meet audience and buyer goals.

• Conduct strategic outreach campaigns via email, phone and SMS to secure buyer commitments.
• Review and qualify inbound buyer applications.

1‑to‑1 Meeting Management

Oversee the planning and execution of 1‑to‑1 buyer meetings during the conference.

• Utilize meeting management software to schedule and track buyer‑seller appointments.
• Ensure high meeting fulfillment rates and resolve any scheduling conflicts.

Attendee Experience

Serve as the primary contact for buyers throughout the entire process.

• Monitor and promptly respond to attendee inquiries and requests.
• Proactively triage any issues or questions to ensure a seamless experience for participants.

Data Management and Analysis

Oversee the registration platform ensuring clean data and timely approvals.

• Analyze data for key outreach and follow‑up opportunities during meeting fulfillment.
• Work closely with sales, marketing and leadership teams to provide insights and improve program effectiveness.

Program Performance

Track and report on key performance indicators including registration goals, number of participating companies and meeting fulfillment rates.

• Identify areas for improvement and implement strategies to enhance the hosted buyer program.

This is an excellent opportunity for someone looking to leverage great relationships while being part of significant growth for Money20 / 20. You’ll play a crucial role in shaping the future of financial technology by connecting industry leaders and facilitating valuable business relationships.

Join our team and help drive the future of the global money ecosystem forward!

Qualifications

• 2–3 years event sales experience is a must.
• Proven success in event sales, including securing hosted buyer meetings, VIP memberships and recruiting for roundtable discussions.
• Strong background in achieving and exceeding sales targets and attendee objectives in a fast‑paced events environment.
• Excellent communication skills with the ability to engage and influence senior‑level executives.
• Proactive, dynamic and adaptable to shifting priorities and market conditions.
• Skilled in building and maintaining strong relationships with high‑level clients and stakeholders.
• Ability to effectively manage multiple tasks, prioritize responsibilities and meet deadlines under pressure.
• Prior experience in the events industry, specifically within sales or account management (preferred).
• Proficiency in Google Suite, MS Office and CRM tools (Salesforce experience is a plus).
• Strong organizational skills with keen attention to detail for managing client accounts and event logistics.

Additional Information:

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other or with customers and partners three days a week or more. When you’re not spending time together in one of our offices or at an Informa event, you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer with charity, match funding available.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of LinkedIn Learning courses.
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from plus company‑funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP, mental health first aiders, healthy living subsidies, access to health apps and more.
• Recognition for great work with global awards and kudos programmes.
• As an international company the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most, although not all, of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodation to assist your participation in the hiring process or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work: No

Employment Type: Full‑time

Key Skills

Business Development, Employee Orientation, Public Health, Account Management, VersionOne, Conflict Management, Project Management, Relationship Management, Team Management, Customer Relationship Management, Human Resources, Public Speaking

Experience: years

Vacancy: 1