Business Development Representative - Software Sales

Anderson Scott Solutions; Bracknell; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A fast-growing B2B SaaS solutions provider in Bracknell seeks a Business Development Representative to generate leads and engage with prospective customers. In this hybrid role, you will handle outbound sales activities, collaborate closely with marketing initiatives, and contribute to a high-performance sales pipeline. Ideal candidates are experienced in SaaS environments and thrive in target-driven settings. Competitive salary, benefits including annual leave, pension scheme, and professional development opportunities are offered.

Benefits

Competitive annual leave

Critical illness cover

Pension scheme

Electric vehicle salary sacrifice scheme

Employee assistance programme

Mental health support

Flu vaccinations

Professional growth opportunities

Qualifications

• Background in B2B SaaS or similar software sales roles.
• Experience in Inside Sales, Business Development, Telesales, or Account Management.
• Strong lead generation skills via outbound prospecting.

Responsibilities

• Generate new sales opportunities through outbound calling and digital channels.
• Identify target accounts and key decision-makers.
• Execute outbound campaigns aligned with marketing.

Skills

B2B SaaS Sales

Outbound prospecting

Communication with decision-makers

Organization

Proactivity

Resilience

Working with sales and marketing teams

HubSpot CRM

Tools

HubSpot CRM

Job description

Business Development Representative – Software Sales

£35,000 - £40,000 basic plus OTE circa £50K | Hybrid/Remote, 1‑2 days in the office per month.

Our client is a fast‑growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing‑qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high‑engagement, target‑driven roles and enjoy initiating conversations with prospective customers.

Key Responsibilities

• Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels
• Research and identify target accounts and key decision‑makers within defined industries
• Execute outbound campaigns aligned with marketing initiatives and sales strategy
• Book high‑quality discovery meetings for the sales team
• Engage with inbound and marketing‑generated leads to assess suitability and intent
• Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders)
• Nurture early‑stage opportunities and progress them to Sales Qualified Leads
• Maintain accurate CRM records and activity tracking
• Work closely with Marketing to provide feedback on lead quality and campaign effectiveness
• Partner with the Sales Director to ensure smooth handover of qualified opportunities
• Contribute to refining messaging, qualification frameworks, and outbound approaches
• Track and report on activity levels, pipeline contribution, and conversion metrics
• Share market insights, competitor intelligence, and customer feedback with senior stakeholders

Key Skills and Experience

• Background in B2B SaaS or similar software sales roles
• Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager
• Strong experience generating leads via outbound prospecting
• Confident communicator, comfortable engaging with senior decision‑makers
• Highly organised, proactive, and resilient in a target‑driven environment
• Proven ability to work closely with both sales and marketing teams
• Experience using HubSpot CRM

Benefits

• Competitive annual leave, including your birthday off
• Critical illness and death in service cover
• Pension scheme eligible to join from day 1
• Electric vehicle salary sacrifice scheme
• Employee assistance programme
• Mental health first aiders and a proactive approach to a positive workplace
• Flu vaccinations
• Opportunities for professional growth and development