Business Development Representative - DACH

Pendo; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing tech company in London seeks a Business Development Representative for the DACH region. The role focuses on generating a high-quality sales pipeline using a comprehensive suite of tools. Responsibilities include researching SaaS companies, engaging in cold outreach, and collaborating with the sales team. Ideal candidates have 1+ years in sales, CRM experience, and fluency in German. The position is hybrid, requiring office presence three days a week.

Qualifications

• 1+ years of sales experience or lead generation.
• Experience in cold calling and lead generation.
• Fluency in German both written and oral.

Responsibilities

• Meet key performance metrics and goals weekly.
• Research and target new SaaS companies.
• Create successful cold calling campaigns.

Skills

Sales experience

Lead generation

Fluency in German

Experience with CRM tools

Interest in AI

Education

Bachelor’s Degree or equivalent

Tools

Salesforce

Hubspot

Job description

Business Development Representative - DACH

London, UK

Team Description

As a Business Development Representative at Pendo, you will be responsible for generating new and high-quality pipeline for the DACH sales territory. Using a comprehensive sales technology suite, you will engage daily in strategic research of the SaaS/Web Application space to determine the best companies and personas for engagement with Pendo’s product. You will work directly with Account Executives based in Munich to produce and deliver effective outreaches through channels such as phone calls, emailing, direct mailers, social media and events/networking.

This role will serve as hands‑on training as you transition to be a sales executive at Pendo. You will become an expert on Pendo’s platform and AI capabilities, a wizard of the SaaS industry and a master of sales strategy and technique. Every day you will be challenged by smart and driven teammates to learn and understand the sales process, as well as one of the most innovative platforms in the market.

Role Responsibilities

• Meet all key performance metrics and goals on a weekly and monthly basis
• Research and target exciting new SaaS companies
• Use all available sales data to recognize trends and drive outreach decisions
• Create successful cold calling and email campaigns targeting new prospects
• Learn and demonstrate the Pendo platform to prospective customers
• Gain proficiency in SalesForce.com data logging
• Periodically travel to territory events to meet existing prospects, provide face to face product demos, and generate new pipeline
• Work with a close‑knit team of talented sales experts who will challenge you and support you in your professional growth

Minimum Qualifications

• You have 1+ years of sales experience/lead generation (internships qualify!) ideally within the SAAS or Software space.
• Cold calling and lead generation experience
• You have experience with a CRM tool or sales system ex. Hubspot, Salesforce, Outreach, Zoominfo, etc.
• Bachelor’s Degree or equivalent work experience
• Fluency in German (both written and oral as you will be selling Pendo in German language across the DACH region).
• Interest in AI, and experience using it in your personal and professional life

Preferred Qualifications

• Exposure to or passion for Saas technology
• You have an internal motivation, resilience, and drive to succeed in a goal‑driven position
• You are a hard worker with a strong sense of urgency
• You are willing to learn in a fast‑paced sales environment, working well in a team and autonomously
• You possess the ability to embrace feedback and hold yourself accountable

This is a hybrid position working 3 days per week from our office near Old Street, London.

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest‑growing startups, supported by best‑in‑class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: [e-mail]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected on target earnings (OTE) range for this role in the following location is:

Individual pay rate decisions, including offers made within and over the expected OTE range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

#LI-Hybrid #LI-VR1