Business Analyst eCommerce

Viking Europe; East Midlands; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading eCommerce company in the East Midlands seeks a Business Analyst to drive eCommerce capabilities. The role involves collaborating with stakeholders, translating business needs into digital solutions, and ensuring the delivery team has prioritized work items. Ideal candidates will have extensive experience in eCommerce, a strong understanding of customer journeys, and effective communication skills.

Qualifications

• Proven experience within an eCommerce business domain.
• Enthusiastic problem solver with a high work ethic.
• Fluent knowledge of English, other languages are advantageous.

Responsibilities

• Facilitate relationships between business and technical roles.
• Create workflows and user journey maps.
• Assist with insight gathering for new eCommerce initiatives.

Skills

eCommerce experience

customer focus

attention to detail

problem-solving

Agile methodology

communication skills

T-shaped skills

commercial awareness

Job description

Job Description

Description

Responsible for understanding business requirements and translating these into business and digital solutions to drive Viking's eCommerce capabilities. Has extensive experience in business analysis and in the eCommerce domain, with a proven record of accomplishment of delivery on an enterprise-scale eCommerce platform. You engage a wide range of stakeholders to gain detailed requirements as input to digital delivery. You take ownership of the team's backlog quality, playing a key role in ensuring speed to market of new features.

Job Responsibility

• Facilitate and support the relationship between Business and Technical roles, by communicating business objectives and business processes to technical teams whether internal colleagues or external service providers
• Assist technical teams in translating required functionality into application architecture.
• Create workflows, user journey maps and other business models to demonstrate as‑is and to‑be solutions.
• Ensure that requirements are captured as user stories using best practice standards and methodologies
• Ensure accurate and appropriate decisions are made by the solution/development team to align with the business needs.
• Work collaboratively to align research carried out by the Conversion Rate Optimisation (CRO) team and other business process owners to gather insights and requirements for new eCommerce initiatives.
• Advise the delivery team of insights provided by the research team, ensuring solutions align to the research made available
• Utilise the CRO toolkit to ensure user stories are supported with supporting data.
• Assist the delivery Squads and Product Owner to identify, define and measure a series of eCommerce metrics and KPIs. Reporting on the outcome and value delivered of the Squad's deliveries.
• Gain enough understanding of the eCommerce platform and architecture to anticipate implications of proposed changes and enhancements
• Help to ensure consistent throughput by ensuring the team is provided with a sufficient supply of relevant, prioritised and actionable work items in their backlog.
• Ensure backlog priority is agreed and maintained via the Product Owner.
• Work with multi‑discipline teams across multiple locations and functions, specifically with (but not limited to) end‑users, CRO, Web Analytics, User Research, and the delivery Squad(s)
• In the absence of the Product Owner, act as a proxy‑PO and sign off features for release.
• Participate in and support testing, acceptance, integration, and activation of new eCommerce features.
• Help identify continuous improvement opportunities for business processes and the delivery Squad's internal processes.

Job Qualifications

• Proven experience within an eCommerce business domain
• High customer focus and understanding of eCommerce customer journeys
• An eye for detail – demonstrated by comprehensive understanding of eCommerce metrics, funnels and other KPIs
• High work ethic and proactivity to mobilise across the business and gather requirements
• Enthusiastic problem solver – a self‑starting, innovative, creative thinker
• Strong experience of Agile principles, as well as more traditional Waterfall methodologies
• Represent the interests of Business users throughout the project and ensure that the objectives are achieved end‑to‑end
• Ability to listen to information, reflect on implications and challenge constructively and effectively
• Commercial awareness – understands how businesses operate and able to articulate the connection of new requirements to business objectives
• Ability to estimate difficulty of requirements and to break down work into the process steps
• Communicates in a timely manner and with confidence
• T‑shaped skills – specialist in the Business Analysis domain with ability to make connections across different disciplines.
• Fluent knowledge of English, spoken and written. Other language skills (Dutch, German, French) would be an advantage.