Brand Marketing Manager

Treatwell; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading beauty booking platform in London is looking for a Brand Marketing Manager to drive brand consistency and strategy execution. This role involves collaborating with cross-functional teams, developing brand guidelines, and ensuring brand measurement. The ideal candidate will have proven experience in brand management, strong briefing skills, and a deep understanding of market trends. The position offers competitive benefits including generous holiday and mental health support.

Benefits

28-days holiday plus bank holidays

Monthly £40 Treatwell vouchers

Mental health support

Cycle to work scheme

Growth funds for personal development

Enhanced parental pay & leave

Dynamic office culture

Qualifications

• Proven experience in brand management or marketing within a consumer brand.
• Strong briefing and reviewing skills.
• Confident in brand guardianship.
• Familiarity with brand tracking and health measurement.
• Natural collaborator with strong communication skills.
• Culturally curious and trend-aware.

Responsibilities

• Ensure brand consistency across all creative reviews.
• Protect and evolve brand positioning and visual identity.
• Lead brand measurement and competitive activity monitoring.
• Develop brand guidelines and toolkits for local markets.
• Collaborate with various teams to ensure cohesive branding.
• Stay updated on cultural trends.

Skills

Brand management

Strong briefing skills

Brand guardianship

Campaign reporting

Collaborative communication

Cultural curiosity

Job description

At Treatwell, we believe self-care should be effortless. And we’re on a mission to make booking beauty and wellness treatments as easy as ordering your morning flat white. We’re in an exciting phase, filled with fresh energy, big ideas and plans to build the next generation of the Treatwell brand, and the industry around it.

We’re looking for a Brand Marketing Manager to be the guardian and driver of our brand. You’ll be the bridge between strategy and execution - responsible for writing sharp briefs, reviewing creative, and ensuring our brand shows up consistently across markets and channels. You’ll also own brand measurement and insights, making sure we know what’s working and where we can go further.

This isn’t a delivery role (we’ve got Creative Ops for that). It’s about owning the quality and clarity of our brand output - from the brief, through reviews, to post-campaign learnings.

What you\'ll do

• Brand Reviews: Be the brand voice in creative reviews - ensuring work is on-brand, on-strategy, and culturally relevant.
• Consistency: Protect and evolve our brand positioning, tone of voice, and visual identity across every market and touchpoint.
• Brand Tracking & Insights: Lead brand measurement, monitor competitive activity, and translate insights into recommendations.
• Toolkits & Assets: Develop and roll out brand guidelines, playbooks, and toolkits that empower local markets to activate effectively.
• Cross-functional Partner: Work with Creative, Growth, Product, Content, and Local Marketing Managers to ensure all activity ladders up to a consistent brand.
• Culture & Trends: Keep a pulse on culture, competitors, and consumer behaviour to ensure our brand stays fresh and relevant.
• Briefing: Write clear, inspiring briefs that translate strategy into actionable creative direction.

What We’re Looking For

• Proven experience in brand management or marketing within a consumer brand, platform, or fast growth company.
• Strong briefing and reviewing skills - you know how to get the best out of creative teams.
• Confident in brand guardianship, with a track record of keeping brands consistent across markets and channels.
• Familiarity with brand tracking, health measurement, and campaign reporting.
• A natural collaborator - clear communicator, strong at influencing stakeholders, and comfortable working across multiple markets.
• Culturally curious, with a finger on the pulse of trends and how brands show up in the world.

We\’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Plumm
• Benefits platform offering cycle to work scheme, high street discounts and other perks
• Growth funds for you to develop and grow with your team
• A beneficial pension scheme and enhanced parental pay & leave policy
• A dynamic organisation with Thursday drinks in the office

Equal Ops

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.