Brand Marketing Manager

Lipton Media; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading events business in Greater London is seeking a Brand Marketing Manager to uncover consumer insights and deliver innovative marketing campaigns. This hybrid role involves generating strategies to enhance brand reputation and drive growth through live events. The ideal candidate has a strong academic background, proven marketing experience in B2B events, and excellent communication skills. Familiarity with MS Office and marketing software is essential. An opportunity to lead impactful marketing initiatives awaits.

Qualifications

• Proven experience as a Marketing Manager or similar role ideally within B2B events.
• Thorough understanding of marketing techniques, data analysis, and statistics methods.
• Results-driven with proven leadership skills.

Responsibilities

• Generate strategies that grow market share and improve customer experience.
• Develop and implement marketing campaigns for live events.
• Communicate creatively and lead by example within the marketing team.

Skills

Consumer insights

Innovative marketing campaigns

Leadership

B2B marketing

Data analysis

Education

BSc/BA/MS degree

Tools

MS Office

CRM software

Marketing automation software

Job description

Brand Marketing Manager

We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Our client is an award‑winning, independent events business, curating cutting‑edge, leading B2B conferences for a truly global audience.

Hybrid role.

Responsibilities

• Generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.
• Develop and implement marketing campaigns for a number of live events.
• Investigate, test and roll out ideas for building community, engaging with prospects and cross‑promoting products to target audiences.
• Act as driver of change in the team, forging a brand‑led marketing strategy.
• Stay up‑to‑date with the latest digital technologies and marketing trends.
• Communicate creatively, expressing messages effectively.
• Lead by example within the marketing team, demonstrating success through campaigns, ideas and positive attitude.

Qualifications

• BSc/BA/MS degree essential – outstanding academic background required.
• Proven experience as a Marketing Manager, Senior Marketing Executive or similar role ideally within B2B events.
• Proven experience as a Brand Manager is desirable.
• Thorough understanding of marketing techniques, data analysis and statistics methods.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM, marketing automation).
• Results driven with proven leadership skills.
• Excellent understanding of the full marketing mix; highly creative with the ability to think out of the box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.