Brand Director (UK)

Ruggable; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading e-commerce brand based in London is seeking an experienced Brand Director for Europe. The ideal candidate will lead the brand strategy, adapting global positioning to local markets. Responsibilities include developing campaigns, overseeing PR initiatives, and ensuring brand integrity across European territories. Candidates should have at least 8 years of brand marketing experience, strong collaboration skills, and a passion for design and lifestyle. The role offers a hybrid work model and competitive compensation.

Benefits

Competitive compensation

Benefits packages

Qualifications

• 8 years of experience in brand marketing or brand strategy, ideally within a DTC or consumer lifestyle company.
• Proven track record of leading integrated campaigns across multiple European countries.
• Strong collaboration skills with experience working across geographies, time zones and cultures.
• Fluency in English required; additional European languages a plus.

Responsibilities

• Lead and own Ruggable’s brand strategy in Europe aligning with global positioning.
• Build tailored brand campaigns for European audiences in collaboration with U.S. teams.
• Champion brand identity in Europe ensuring visual and verbal expression stays true globally.
• Monitor brand health and campaign performance, translating insights into growth.

Skills

Digital Marketing

Branding

Management Experience

Project Management

Market Research

Analysis Skills

P&L Management

Job description

About Ruggable

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that’s disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don’t compromise on function. If you’re passionate about consumer products, e-commerce and high‑growth start‑ups keep reading!

Job Summary

Ruggable is on a mission to reinvent the way people think about their homes starting from the ground up. We believe design should be beautiful, functional and washable. As we continue to expand our global reach and redefine what a home can be, we’re seeking a bold strategic and visionary Brand Director for Europe to champion our brand across the region.

As the European Brand Director you’ll own the regional brand strategy and ensure Ruggable shows up consistently and meaningfully across our European markets. Reporting into the European Marketing Director you’ll adapt global brand positioning to local audiences, drive cultural relevance and amplify our story across the region.

This role requires a strategic leader with a global mindset and local expertise. You should be able to balance the art of brand storytelling with the science of data‑driven insights. You’ll work closely with the U.S. brand team and regional partners in media, growth, creative and product to deliver integrated campaigns that build long‑term equity while fueling short‑term growth.

At Ruggable we value collaborative teammates who excel at problem‑solving and have an innate drive to make an impact. This role is London‑based with a hybrid schedule (3 days per week in office).

What You’ll Do

• Lead and own Ruggable’s brand strategy in Europe aligning with global positioning while adapting to local market needs.
• Build and deliver brand campaigns tailored to European audiences in close collaboration with U.S. marketing and creative teams.
• Oversee PR, social and influencer initiatives to activate culturally relevant storytelling and amplify Ruggable’s presence in key European markets.
• Champion brand identity in Europe ensuring visual and verbal expression stays true to the global brand while resonating locally.
• Leverage consumer market and cultural insights to shape brand initiatives and keep Ruggable at the forefront of conversation.
• Inspire and lead a European brand team fostering strong collaboration with U.S. counterparts.
• Monitor brand health and campaign performance translating insights into continuous improvement and growth.

What You’ll Need to Have

• 8 years of experience in brand marketing or brand strategy, ideally within a DTC or consumer lifestyle company.
• Demonstrated ability to adapt a global brand for regional markets while maintaining brand integrity.
• Proven track record of leading integrated campaigns across multiple European countries.
• Strong collaboration skills with experience working across geographies, time zones and cultures.
• A balance of creative vision and strategic data‑driven decision‑making.
• Inspirational people leadership with proven ability to build, motivate and scale high‑performing teams.
• Deep passion for design, lifestyle and shaping culture.
• Fluency in English required; additional European languages a plus.
• Strong understanding of European regional market dynamics and consumer nuances.

Preferred

• Prior experience in a fast‑paced startup or e-commerce company.
• Prior experience working across multiple European territories.

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

At Ruggable we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.