Brand Activation Manager

Suntory Beverage & Food GB&I; Uxbridge; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative company seeks a Brand Activation Manager to lead Shopper Marketing campaigns and drive brand growth. This strategic role involves collaborating across functions to optimize marketing plans and ensure effective execution. The ideal candidate will possess senior customer marketing experience and a knack for turning insights into actionable strategies. Join a fast-paced environment that values work-life balance and offers opportunities for professional growth. If you are passionate about marketing and eager to make an impact, this role is perfect for you.

Benefits

Opportunities for professional growth

Supportive work-life balance

Diverse portfolio of brands

Qualifications

• Experience in senior customer marketing and commercial roles.
• Ability to translate insights into actionable marketing strategies.

Responsibilities

• Lead Shopper Marketing campaigns across the drinks portfolio.
• Develop execution toolkits and maintain relationships with agencies.
• Implement end-to-end processes aligned with the commercial cycle.

Skills

Senior Customer Marketing experience

Commercial experience

Turning insights into actionable outcomes

Leading projects across teams

Strong presentation skills

High attention to detail

Job description

YOU

This is an 8-month FTC role

As our Brand Activation Manager, you will lead the front-end/internal deployment of all Shopper Marketing Campaigns, ensuring they are delivered to customer-facing teams in a consistent, simple, and efficient manner. Your focus will be on leading a best-in-class end-to-end execution process and material to drive commercial and brand growth for Suntory GB&I, enabling our teams to be ‘Gemba centric’.

You will develop shopper toolkits for all campaigns, providing internal and external stakeholders with the right level of information and insight. You will support the creation of marketing-leading brand and commercial plans and facilitate seamless communication to our external sales teams. Additionally, you will oversee a short-term (6-month) execution process, ensuring clear communication across functions.

You will collaborate across various functions such as Marketing, Sales, Category, CS&P, and Ted, influencing stakeholders at multiple levels to optimize plans and ensure excellent in-market execution. Your ability to translate trends, insights, and market activity into actionable campaigns will be vital.

This is a strategic, non-customer-facing role that supports team members in being Gemba-centric by fostering collaborative relationships with agency partners, managing execution tracking, and internal sign-offs. You will also integrate commercial, brand, and customer perspectives to provide well-rounded recommendations.

YOUR ROLE

• Lead creative development and management of Shopper Marketing campaigns across the drinks portfolio (Lucozade Energy, Sport, & Ribena).
• Build strategic, customer-centric execution toolkits, including internal processes.
• Implement end-to-end Shopper Marketing processes aligned with the commercial cycle.
• Lead tracking and evaluation of campaigns, maintaining a master scorecard and making data-driven recommendations.
• Develop and manage the Brand communication platform for effective information flow to the sales team.
• Maintain relationships with Shopper Marketing agencies and Brand Partners.
• Gather and share insights from agencies, suppliers, and retailers.
• Translate brand, consumer, and shopper insights into activation strategies.
• Review point-of-sale materials, incorporating new technologies and innovations.
• Support test & learn initiatives.

WHAT'S IN IT FOR YOU

Suntory is a fast-moving, entrepreneurial business with a diverse portfolio of beloved brands. As one of the largest soft drinks companies globally, we offer opportunities to grow and develop within a supportive environment that values work-life balance.

WHAT I NEED TO BE SUCCESSFUL

• Senior Customer Marketing experience is essential.
• Commercial experience is preferable.

Key Competencies and Skills

• Turning insights into actionable outcomes.
• Leading projects across teams.
• Thought leadership and innovation.
• Strong presentation skills.
• Experience in customer-facing roles.
• Drive for change and excellence in execution.
• High attention to detail.

YOUR FUTURE WITH US

Joining Suntory is more than a job—it's a career journey. Work with inspiring leaders, dream big, and grow professionally in a supportive environment that values your potential. Our People and Culture team is committed to creating a great employee experience.

OUR DIVERSITY, EQUITY, AND INCLUSION COMMITMENT

We believe diverse perspectives contribute to our success. We are dedicated to fostering an inclusive workplace where everyone can bring their whole selves. Our recruitment processes highlight what we offer and encourage candidates from all backgrounds to apply. We strive for an inclusive interview process and provide accommodations as needed. Together, we aim to create a workplace where everyone can thrive and contribute to our mission of Growing for Good.