Brand Activation Manager

TN United Kingdom; Abingdon; On-site; GBP 41,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic marketing coordinator to enhance brand presence through innovative local marketing strategies. This role involves executing B2B marketing activities, creating engaging digital content, and coordinating impactful trade events. Join a collaborative team that values your contributions and fosters career growth in a vibrant, inclusive environment. If you are passionate about driving brand success and building strong customer relationships, this opportunity is perfect for you.

Benefits

Car allowance

Competitive salary

Career growth opportunities

Inclusive culture

Supportive team environment

Qualifications

• 3+ years in a mid-level marketing role, preferably in consumer goods.
• Proven ability to manage deadlines in a fast-paced environment.

Responsibilities

• Coordinate local marketing campaigns and digital content.
• Plan and execute trade fairs and customer activation events.
• Manage local marketing budgets and POS materials.

Skills

B2B Marketing

Digital Content Creation

Stakeholder Engagement

Project Management

Communication Skills

Education

Degree or equivalent work experience

Job description

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We all have a responsibility to do everything we can to ensure a brighter, more sustainable future - from the largest multinational to the smallest family home.

'Immer Besser' defines Miele's commitment to always do better in everything we do. It keeps motivating us to make better, smarter appliances so the homes and businesses they serve become more sustainable, from one generation to the next.

Role Overview

Acting as a critical pillar for execution within the local market, the role coordinates local marketing activation of centrally created strategies and materials in a cluster organisation. This is a diverse and fast-paced role with focus across multiple key customer touchpoints.

The role involves coordinating execution of brand marketing activations and interactions in the market, with key focus on B2B marketing activity (online and offline), POS creation and execution, local PR, trade events, and local brand activations such as sponsorships & partnerships.

Responsibilities

The purpose and responsibilities of this role include:

• Local coordination and execution of communication campaigns (online and offline), including website and webshop activation, social media, and local promotions (D2C), working closely with agencies.
• Create and localise digital content and print materials to delight customers at various touchpoints along the customer journey or for specific events such as fairs and dealer events to support Trade Shop and Marketing Lead.
• Work closely with the local Trade Marketing team to ensure effective creation and distribution of POS materials for in-store and online channels.
• Support Trade Shop and Marketing Lead in channel and account prioritisation, annual planning, and activities like Black Friday.
• Consult on spend, coordinate, and monitor local marketing and advertising budgets, shop-in-shop displays, and digital activation plans.
• Support Product Trainers and Culinary Experts in running training events and cooking sessions in both B2B and D2C contexts.
• Plan, execute, and participate in trade fairs and customer activation events.
• Present new products, price lists, and promotions to other departments.
• Assist in creating selling tools for the local organisation.
• Coordinate marketing activities with Service teams.

Qualifications

Education:

• Degree or equivalent work experience with evidence of continuous learning.

Experience and Skills:

• At least 3 years of relevant experience in a mid-level role, preferably in a premium-brand company or consumer goods industry.
• Motivated, with a mindset for continuous improvement, able to inspire others, and work effectively in a target-oriented team.
• Ability to engage and positively influence stakeholders internally and externally.
• Self-starting, intuitive, highly organised, and capable of managing deadlines in a fast-paced environment.
• Creative, adaptable to global campaigns & POS, and commercially minded.
• Excellent communication and presentation skills in the local language.
• Strong willingness and ability to travel within the country to build and maintain B2B relationships.

What We Offer

We offer a competitive salary starting from £41,000, plus bonus, a yearly car allowance, and great benefits. Join a team that supports your potential, respects you, and encourages your best performance.

Miele promotes a respectful, positive, and inclusive culture. Working for Miele GB is exciting and rewarding, with approximately 450 employees across the UK, providing ample opportunities for career growth.

If you're interested in joining us and advancing your career, please apply with a full application explaining “Why Miele” and “Why you!”