Brand Activation Manager

Miele Company Ltd; Abingdon; On-site; GBP 41,000 - 50,000; Full time

Job summary

Join an exciting and inclusive team at a forward-thinking company where your marketing expertise will shine! This dynamic role focuses on coordinating local marketing strategies and executing brand activations that engage customers across various channels. You’ll create captivating digital content, manage marketing budgets, and work closely with trade marketing teams to ensure impactful promotions. With a commitment to continuous improvement and a supportive culture, this is a fantastic opportunity to grow your career in a respected organization that values your contributions.

Benefits

Yearly Car Allowance

Great Benefits

Support for Career Progression

Qualifications

• 3+ years of experience in a mid-level marketing role.
• Experience in premium-brand companies or consumer goods is a plus.

Responsibilities

• Coordinate local marketing activities and brand activations.
• Create and localize digital content for various customer touchpoints.
• Manage local marketing budget and support trade events.

Skills

B2B Marketing

Digital Content Creation

Project Management

Communication Skills

Stakeholder Engagement

Education

Degree Level Education

Job description

Acting as a critical pillar for execution within the local market, the role coordinates local marketing activation of centrally created strategies and materials in a cluster organisation. This is a diverse and fast paced role with focus across multiple key customer touch points.

The role coordinates execution of brand marketing activations and interactions in the market. Key focus will be on B2B marketing activity (on line and off line), POS creation and execution, local PR, trade events and local brand activations such as local sponsorships & partnerships.

The purpose and responsibilities of this role:

Implementation of all marketing activities guided by the cluster (GB &IE), this might include:

• Local coordination and execution of communications (online and offline), campaigns, including website and webshop-activation, SoMe, local promotions (D2C). Working closely with agencies
• Create and localise digital content and print materials to delight customers (visuals, videos and text) at various touchpoints along the customer journey or for specific events such as; fairs, dealer events to support Trade Shop and Marketing Lead
• Work closely with local Trade Marketing team (within Sales) to ensure effective creation and distribution of POS materials both for in-store and online
• Supports Trade Shop and Marketing Lead in channel/account prioritisation and annual plans andactivity e.g. Black Friday
• Consults with lead on spend, coordinates and monitors local marketing and advertising budget, shop-in-shop displays, digital activation plans
• Supporting Product Trainer and Culinary Experts in running training events and cooking sessions in both B2B and D2C
• Planning, execution and participation to trade fairs and customer activation events
• Presenting of novelties, price-lists, promotions to other departments in the local structure
• Supports in the creation of selling tools for local organisation
• Marketing execution for activity with Service

Education:

• Educated to degree level or equivalent work experience with evidence of continuous learning.

Experience and Competencies:

• 3+ years relevant work experience in a mid-level role, experience in premium-brand company and/or consumer goods industry a plus
• Highly motivated to get things done, a continuous improvement mindset, inspire others and be part of a hard-working, target-orientated team
• Ability to engage and positivity influence internal & external stakeholders
• Self-starting, intuitive individual
• Highly organised and capable of prioritising and managing deadlines within a fast-paced environment
• Creative – be able to adapt global campaigns & POS
• Commercially minded
• Excellent written and oral communication and presentation skills of the local language
• Strong mobility and willingness to travel in the country to build and maintain B2B relationships

What can we offer you?

We offer a competitive salary starting from £41,000, plus bonus,a yearlycar allowance and great benefits. We want you to feel you can join a team where we will help you reach your potential, be respected, and perform at your best.

Miele has a respectful, positive and inclusive culture and working for Miele GB is exciting and rewarding. We employ approximately 450 employees in the UK in all areas of our business and can provide a great support to progress your career within the organisation.

If you want to join us and further your career, apply to us in full, telling us “Why Miele” and “Why you!”