Brands Activation Manager

TieTalent; Pontyclun; Remote; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a dynamic Brands Activation Manager to lead brand promotions in South Wales. This role is perfect for someone with a passion for creativity and relationship-building, who thrives in a fast-paced environment. You will be responsible for planning and executing engaging brand activations, driving customer engagement, and increasing brand visibility. If you have a background in hospitality or event management and are eager to make a real impact, this opportunity offers the chance to shape the future of a growing portfolio. Join a vibrant team dedicated to innovation and excellence!

Qualifications

• Experience in brand activation, event management, or sales.
• Strong communicator with excellent interpersonal skills.

Responsibilities

• Plan and deliver high-impact consumer events and activations.
• Build strong relationships at outlet level to inspire customers.

Skills

Brand Activation

Event Management

Sales Strategy

Interpersonal Skills

Communication Skills

Education

University Degree

Tools

Microsoft Office

CRM Systems

Job description

Location: South Wales (Remote working)Salary: Competitive, dependent on experience

About Signature BrandsSignature Brands are curators and creators of an exceptional portfolio of beers, ciders, spirits, liqueurs, and soft drinks. We work with authentic, craft-driven brands, focusing on incredible liquids that resonate across the UK drinks market.

Signature Brands is part of LWC Drinks — the UK’s largest and fastest-growing independent drinks wholesaler, employing over 1,500 people across 18 depots nationwide. Our latest venture, Glamorgan Brewing Co, is our first depot in South Wales, marking an exciting new chapter for the business.

About the RoleWe are looking for an energetic, charismatic, and entrepreneurial Brands Activation Manager to lead the charge in promoting Signature Brands across South Wales. If you thrive on creativity, building relationships, and seeing real impact from your work, this is the role for you.

You'll be a key ambassador for Signature Brands, Glamorgan Brewing Co, and LWC Drinks — planning and executing brand activations, growing customer engagement, and delivering memorable experiences that drive portfolio growth.

Key Responsibilities

Brand Champion: Act as a passionate ambassador for the Signature Brands portfolio, Glamorgan Brewing Co, and LWC Drinks.

Event Activation: Plan and deliver high-impact consumer events, sampling sessions, and festival activations.

Customer Engagement: Build strong relationships at outlet level, educating and inspiring customers about our brands.

Social Media Advocacy: Capture content from activations to maximise exposure and consumer engagement across platforms.

Menu Innovation: Create bespoke cocktail menus to increase Signature Brands’ share and presence on drinks menus.

Sales Support: Work closely with regional telesales and account managers to drive distribution, volume, rate of sale, and brand presence.

Insight Sharing: Identify, capture, and communicate key learnings to refine future activations.

Territory Management: Independently manage your schedule, events, and administrative responsibilities.

Who You’ll Work With

Reporting to: Signature Brands Sales Manager

Collaborating with: Regional Account Managers, Brand Activation Team, and Telesales Teams across all channels.

What We’re Looking For

Experience:

Hospitality background — ideally bar management or senior operations roles.

Proven experience in brand activation, event management, or sales.

Sales-driven mindset with experience in growing brand visibility and distribution.

Strong communicator with excellent interpersonal and influencing skills.

Skilled in Microsoft Office and comfortable working with sales and CRM systems.

Preferred:

Background in the drinks or FMCG sectors.

Experience creating and executing cocktail menus.

Ability to think strategically while delivering hands-on activations.

Creative flair for events and brand storytelling.

Education:

University degree welcome but not essential — we value experience and energy!

Additional Information

This role will require some evening and weekend work.

Travel across South Wales will be required; a valid UK driving licence is essential.

Why Join Us?

At Signature Brands, you’ll be part of an exciting, fast-paced environment where your creativity, drive, and energy will be truly valued. You'll have the opportunity to make a real impact in a growing territory and shape the future success of our portfolio in South Wales