Brand Activation Manager

TN United Kingdom; Uxbridge; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative and agile company is seeking a Brand Activation Manager to lead the execution of shopper marketing campaigns. This strategic role focuses on building customer-centric toolkits and ensuring seamless communication with sales teams. You will collaborate with various functions to optimize plans and drive brand growth. Join a dynamic team dedicated to fostering an inclusive workplace and delivering exceptional results while maintaining a strong work-life balance. This is a fantastic opportunity to make a significant impact in a fast-paced environment.

Qualifications

• Experience in managing multiple projects effectively.
• Ability to convert insights into actionable strategies.

Responsibilities

• Lead shopper marketing campaigns across various brands.
• Develop execution toolkits and oversee tracking of activations.
• Maintain relationships with marketing agencies and brand partners.

Skills

Leadership Skills

Project Management

Insight Translation

Attention to Detail

Dynamic Thought Leadership

Education

Experience in Commercial Role

Job description

As our Brand Activation Manager, you will lead the front-end/internal deployment of all Shopper Marketing Campaigns, ensuring they are delivered to customer-facing teams in a consistent, simple, and efficient manner. Your focus will be on leading a best-in-class end-to-end execution process and material to drive commercial and brand growth for Suntory GB&I, enabling our customer-facing teams to be ‘Gemba centric’.

You will develop shopper toolkits for all campaigns, providing internal and external stakeholders with the right level of information and insight. You will support creating marketing-leading brand and commercial plans aligned with our growth agenda, ensuring seamless brand communication to our external sales teams. Additionally, you will lead a six-month execution process, maintaining clear and concise communication across the cross-functional business.

You will collaborate across various functions including Marketing, Sales, Category, CS&P, and Ted, influencing key stakeholders at different levels to optimize plans and ensure superb in-market execution. Your ability to convert trends, insights, and market activity into actionable campaigns will be crucial.

This is a strategic, non-customer-facing role that supports a Gemba-centric approach by fostering collaborative relationships with agency partners, managing flawless execution tracking, and internal sign-offs. You will also focus on delivering against customer needs, integrating a commercial lens, brand strategies, and customer perspectives to form well-rounded recommendations.

YOUR ROLE

1. Lead the creative development and management of shopper marketing campaigns across our drinks portfolio, including Lucozade Energy, Sport, and Ribena.
2. Build strategic, customer-centric execution toolkits for all campaigns, including internal back-office processes.
3. Develop and implement an end-to-end shopper marketing execution process that feeds into the commercial cycle.
4. Oversee the tracking and evaluation of each activation, maintaining the master scorecard and providing insights for future campaigns.
5. Create and lead the brand communication platform to ensure effective information flow to the sales team with top-tier external content.
6. Maintain effective relationships with shopper marketing agencies and brand partners.
7. Gather and share best-in-class insights from agencies, suppliers, and retailers.
8. Translate brand, consumer, and shopper insights into activation strategies.
9. Review all point-of-sale materials, focusing on new technologies and innovations.
10. Support the execution of test & learn initiatives.

WHAT'S IN IT FOR YOU

Suntory is a fast-moving, agile, and entrepreneurial company home to some of the nation's most loved brands. As one of the largest soft drinks companies globally, we offer a diverse portfolio enjoyed by millions worldwide.

WHAT I NEED TO BE SUCCESSFUL

• Preferably, experience in a commercial role.

Key Competencies and Skills

• Ability to translate insights into action and delivery.
• Leadership skills for managing multiple projects.
• Dynamic thought leadership.
• Experience in customer-facing roles.
• Desire to drive change and build best-in-class executions.
• High attention to detail.

YOUR FUTURE WITH US

Joining Suntory is about embarking on a career journey, working with inspiring leaders, and realizing your potential in a supportive environment that values work-life balance. Our People and Culture team is dedicated to creating a great employee experience, and we invite you to be part of it.

OUR DIVERSITY, EQUITY, AND INCLUSION COMMITMENT

We believe diverse perspectives contribute to our success. We are committed to fostering an inclusive workplace where everyone can thrive. Our recruitment process highlights what we offer and encourages candidates to share their unique skills. We strive to make our interview process inclusive and provide accommodations as needed. Together, we aim to create a workplace where everyone can grow and contribute to our mission of Growing for Good.