Brand Activation Manager

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Brand Activation Manager to lead innovative shopper marketing campaigns. This strategic role involves collaborating across multiple functions to drive brand growth and optimize market execution. You will develop comprehensive toolkits, evaluate campaign effectiveness, and foster relationships with agency partners. Join a dynamic team that values creativity and collaboration, where your insights will directly impact commercial success. If you thrive in a fast-paced environment and are passionate about brand strategy, this opportunity is perfect for you.

Qualifications

• Experience in leading shopper marketing campaigns and internal processes.
• Ability to translate insights into actionable strategies.

Responsibilities

• Lead the development and management of shopper marketing campaigns.
• Implement end-to-end marketing processes aligned with commercial cycles.
• Maintain relationships with marketing agencies and partners.

Skills

Transforming insights into action

Leading projects across multiple teams

Dynamic thought leadership

Attention to detail

Customer-facing experience

Innovative execution

Education

Commercial experience

Job description

Below is a refined version of the job description that improves clarity, formatting, and focus, while keeping all original information intact.

Brand Activation Manager, London (Uxbridge)

Client: Suntory Beverage & Food GB&I

Location: London (Uxbridge), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description

YOU

This is an 8-month FTC role. As our Brand Activation Manager, you will lead the front-end/internal deployment of all Shopper Marketing Campaigns, ensuring they are delivered to customer-facing teams in a consistent, simple, and efficient manner. Your focus will be on leading a best-in-class end-to-end execution process and materials to drive commercial and brand growth for Suntory GB&I, enabling our customer-facing teams to be ‘Gemba centric’.

You will develop shopper toolkits for all campaigns, providing stakeholders with the necessary information and insights. You will support the creation of marketing-leading brand and commercial plans, ensuring seamless brand communication with our sales team. Additionally, you will oversee a six-month execution process, maintaining clear communication across functions.

You will collaborate across various functions—Marketing, Sales, Category, CS&P, and Ted—requiring influence at multiple levels to optimize plans and ensure excellent market execution. The role involves translating trends, insights, and market activity into actionable campaigns.

While this is a non-customer-facing strategic role, it enables the team to be 10% Gemba centric by fostering collaborative relationships with agency partners, managing execution tracking, processes, and internal sign-offs. The individual must combine a commercial lens, brand strategies, and customer perspectives to form well-rounded recommendations.

Your Role

• Lead creative development and management of shopper marketing campaigns across the drinks portfolio (Lucozade Energy, Sport & Ribena).
• Build strategic, customer-centric execution toolkits and manage internal processes.
• Implement end-to-end shopper marketing processes aligned with the commercial cycle.
• Lead tracking and evaluation of campaigns, maintaining a master scorecard and providing insights for future initiatives.
• Develop and manage the brand communication platform to ensure effective information flow to sales teams.
• Maintain relationships with shopper marketing agencies and brand partners.
• Gather and share best-in-class insights from agencies, suppliers, and retailers.
• Translate brand, consumer, and shopper insights into activation strategies.
• Review point-of-sale materials, incorporating new technologies and innovations.
• Support test & learn initiatives.

What’s in it for you

Suntory is a fast-moving, entrepreneurial company home to beloved brands. As one of the largest soft drinks companies globally, we offer a diverse beverage portfolio enjoyed by millions worldwide.

What I need to be successful

• Preferably some commercial experience.

Key Competencies and Skills

• Transforming insights into action and delivery.
• Leading projects across multiple teams.
• Dynamic thought leadership.
• Experience in customer-facing roles.
• Desire to innovate and build best-in-class executions.
• High attention to detail.

Your Future with Us

Joining Suntory is about embarking on a career journey. You will work with inspiring leaders, have the freedom to innovate, and grow professionally in a supportive environment that values work-life balance.

Our Diversity, Equity, and Inclusion Commitment

We value diverse perspectives and backgrounds, fostering an inclusive workplace where everyone can thrive. Our recruitment processes highlight our commitment, and we strive to make our interview process inclusive, offering accommodations as needed. Together, we aim to cultivate a workplace where all can succeed and grow for good.