Brand Activation Manager, GB Marketing & Digital · Abingdon ·

Miele Company Ltd; Abingdon; On-site; GBP 41,000 - 50,000; Full time

Job summary

Join a forward-thinking company that values creativity and collaboration. This dynamic role focuses on executing local marketing strategies and brand activations, enhancing customer engagement through innovative digital content and impactful events. With a strong emphasis on B2B marketing, you'll work closely with cross-functional teams to drive brand awareness and foster relationships within the premium consumer goods sector. This role offers a competitive salary and a supportive environment that encourages continuous improvement and career growth. If you're passionate about marketing and eager to make a difference, this is the perfect opportunity for you.

Benefits

Yearly car allowance

Competitive starting salary

Career progression opportunities

Inclusive company culture

Qualifications

• 3+ years in a mid-level marketing role, preferably in consumer goods.
• Proven ability to inspire and work in a target-oriented team.

Responsibilities

• Coordinate local marketing activations and brand interactions.
• Manage local marketing budget and execute campaigns.
• Create and localize content for various customer touchpoints.

Skills

B2B Marketing

Digital Content Creation

Project Management

Communication Skills

Stakeholder Management

Education

Degree or equivalent work experience

Job description

Acting as a critical pillar for execution within the local market, the role coordinates local marketing activation of centrally created strategies and materials in a cluster organisation. This is a diverse and fast-paced role with focus across multiple key customer touchpoints.

The role coordinates execution of brand marketing activations and interactions in the market. Key focus will be on B2B marketing activity (online and offline), POS creation and execution, local PR, trade events, and local brand activations such as sponsorships & partnerships.

The purpose and responsibilities of this role:

Implementation of all marketing activities guided by the cluster (GB & IE), including:

• Local coordination and execution of communications (online and offline), campaigns, website and webshop activation, social media, local promotions (D2C), working closely with agencies.
• Create and localise digital content and print materials to engage customers (visuals, videos, text) across various touchpoints or for events like fairs and dealer events, supporting Trade Shop and Marketing Lead.
• Collaborate with the local Trade Marketing team to ensure effective creation and distribution of POS materials for in-store and online channels.
• Assist the Trade Shop and Marketing Lead in channel prioritisation, annual planning, and activities such as Black Friday.
• Manage spend, coordinate, and monitor the local marketing and advertising budget, including shop-in-shop displays and digital activation plans.
• Support Product Trainers and Culinary Experts in organizing training events and cooking sessions for B2B and D2C audiences.
• Plan, execute, and participate in trade fairs and customer activation events.
• Present new products, price lists, and promotions to other departments within the local structure.
• Assist in creating selling tools for the local organization.
• Execute marketing activities related to Service.

Education:

• Degree or equivalent work experience with evidence of continuous learning.

Experience and Competencies:

• At least 3 years of relevant experience in a mid-level role, preferably within a premium brand or consumer goods industry.
• Motivated, with a mindset for continuous improvement, capable of inspiring others, and working in a target-oriented team.
• Ability to positively influence internal and external stakeholders.
• Self-motivated, intuitive, and highly organized, capable of managing deadlines in a fast-paced environment.
• Creative, able to adapt global campaigns and POS materials.
• Commercially minded with excellent communication and presentation skills in the local language.
• Willingness to travel within the country to build and maintain B2B relationships.

What can we offer you?

We offer a competitive starting salary from £41,000, a bonus, a yearly car allowance, and great benefits. Join a team that supports your potential, respects you, and encourages you to perform at your best.

Miele promotes a respectful, positive, and inclusive culture. Working for Miele GB is exciting and rewarding, with approximately 450 employees across the UK, providing ample opportunities for career progression.

If you wish to join us and advance your career, please apply with a full application explaining “Why Miele” and “Why you!”