CRM Campaign Manager – Hybrid, Multichannel Growth

Future-Publishing; Bath; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Share of profits when targets met

Pension salary sacrifice up to 5%

Private medical care discounts

Job summary

Future in Bath is seeking a digital marketing CRM specialist to develop and execute B2C campaigns. You will build, test, and deploy campaigns across email, push, and onsite channels, using Iterable and data segmentation to maximize retention and revenue.

You will collaborate with editorial, marketing, and other teams, ensure GDPR compliance, and support subscriptions planning in a hybrid Bath office role.

Qualifications

• Proven experience in digital marketing or CRM campaign management within a consumer-facing environment.
• Hands-on familiarity with email marketing automation platforms like Iterable.
• Basic understanding of HTML and its practical application in email formatting.
• Strong numerical and analytical skills with proficiency in Microsoft Excel and GSuite.
• Understanding of email regulations, GDPR requirements, and data protection standards.
• Collaborative mindset with strong communication skills and attention to detail.
• Demonstrable experience supporting CRM, email, or digital marketing campaign delivery.
• Proficiency in using CRM platforms such as Iterable or similar marketing automation software.

Responsibilities

• Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms.
• Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives.
• Monitor and analyze campaign performance metrics to recommend continuous improvements and testing strategies.
• Apply database segmentation criteria to ensure campaigns target specific customer audiences effectively.
• Collaborate with customer service teams to update customer records and manage GDPR requests promptly.
• Support monthly subscriptions planning while tracking campaign deliverables against team goals.

Skills

CRM campaign management

Digital marketing

Iterable

HTML

Microsoft Excel

GSuite

GDPR

Collaboration

Data analysis

Tools

Iterable

Microsoft Excel

GSuite

Job description

Future in Bath is seeking a digital marketing CRM specialist to develop and execute B2C campaigns. You will build, test, and deploy campaigns across email, push, and onsite channels, using Iterable and data segmentation to maximize retention and revenue.

You will collaborate with editorial, marketing, and other teams, ensure GDPR compliance, and support subscriptions planning in a hybrid Bath office role.