Bloomreach CRM Data Lead - Journeys & Segments

AJ Bell; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Pension 6% match

Discretionary bonus

Share schemes

Health plan

Free gym

Family leave

Travel loan

Bike loan

EAP

Job summary

AJ Bell is seeking a Senior CRM Data Executive on a 12-month fixed-term contract to lead Bloomreach-driven CRM campaigns and automated journeys. You'll collaborate with Marketing, Data and Product teams to turn data into smarter customer communications that support growth.

This hands-on role requires strong CRM experience, data-driven decision making and attention to governance, including GDPR. You will build segments, optimise journeys and deliver multi-channel campaigns to enhance the customer

Qualifications

• Hands-on CRM experience with Bloomreach and automation.
• Experience in audience segmentation, journeys and reporting.
• Strong data skills and understanding of GDPR/regulatory requirements.

Responsibilities

• Own the technical delivery of CRM campaigns and journeys.
• Build segments, rules, scenarios and automated journeys in Bloomreach.
• Translate briefs into audience selections and campaign logic.
• Develop personalised, data-driven campaigns using engagement history.
• Analyse performance and create actionable dashboards.
• Ensure quality assurance and testing of campaigns.

Skills

Bloomreach

CRM

Marketing automation

SQL

Job description

AJ Bell is seeking a Senior CRM Data Executive on a 12-month fixed-term contract to lead Bloomreach-driven CRM campaigns and automated journeys. You'll collaborate with Marketing, Data and Product teams to turn data into smarter customer communications that support growth.

This hands-on role requires strong CRM experience, data-driven decision making and attention to governance, including GDPR. You will build segments, optimise journeys and deliver multi-channel campaigns to enhance the customer