B2B Marketing Specialist - LOCTITE Industrial Adhesives

Henkel AG & Co. KGaA; Hemel Hempstead; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading international company in Hemel Hempstead is seeking a B2B Marketing Specialist to develop and support marketing programs across the UK and Ireland. The successful candidate will implement cooperative marketing strategies, coordinate marketing materials, and execute brand strategies while measuring campaign ROI. Strong digital marketing and AI skills are desired.

Qualifications

• Proven experience in developing and supporting marketing programs.
• Strong ability to measure and report ROI of campaigns.

Responsibilities

• Develop and support the marketing program for UK & Ireland.
• Drive and implement cooperative marketing programs.
• Coordinate creation and production of marketing materials.
• Execute brand strategy and measure campaigns' ROI.

Skills

Digital marketing skills

AI approaches

Job description

Overview

About this Position

This is an exciting opportunity for a B2B Marketing Specialist to join the LOCTITE industrial team. LOCTITE is Henkel’s largest brand and the diversity of markets and customers you will work with offers a unique variety.

Responsibilities

• Develop & support the marketing program for UK & Ireland in line with local & regional initiatives, plus involvement with the Nordics and Western Europe.
• Drive and implement cooperative marketing programs for key distribution/channel partners such as sell in/sell out promotions, trade shows, digital activity.
• Coordinate the creation & production of various marketing materials. This includes content & layout development of on-line & off-line tools.
• Execute brand strategy (brand position, brand equities development).
• Measure and report ROI of campaigns and initiatives.
• Drive activities by strongly interacting with sales, technical department and marketing colleagues and other relevant stakeholders.
• Manage the budget available for the areas of responsibility.
• Desire and/or skill for new digital marketing & AI approaches.

Qualifications

• Desire and/or skill for new digital marketing & AI approaches.