B2B Marketing Manager LondonHybrid

HealthHero; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital health company in London seeks a B2B Marketing Manager to drive growth through scalable campaigns and cross-functional collaboration. Responsibilities include managing HubSpot, creating marketing materials, and analysing campaign performance. The ideal candidate will have extensive B2B marketing experience, preferably in healthcare, and a proven track record in campaign management. The role offers a competitive salary and a flexible working model.

Benefits

25 days holiday plus bank holidays

Access to digital healthcare services

Life cover and pension scheme

Cycle to work and electric car schemes

Qualifications

• Extensive experience in B2B marketing ideally in healthcare or regulated sectors.
• Strong experience using HubSpot or similar marketing automation systems.
• Proven track record of developing multi-channel campaigns.
• Experience creating marketing assets with brand consistency.

Responsibilities

• Plan and deliver scalable B2B marketing campaigns.
• Manage and optimise HealthHero's HubSpot marketing platform.
• Develop client-facing engagement materials.
• Collaborate with Sales and Business Development teams.

Skills

B2B marketing

HubSpot

Campaign management

Stakeholder management

Analytical skills

Content creation

Communication skills

Job description

Description

We have an exciting opportunity for a B2B Marketing Manager to join our team on a full-time permanent basis. Reporting to the Head of Marketing this role is ideal for someone who is confident managing campaigns end-to-end (ideation to delivery and reporting) enjoys working cross-functionally and has experience scaling B2B marketing activity in a high-growth environment. If you are commercially minded hands‑on and keen to make an impact we’d love to hear from you.

Please note

Please note: this is a hands‑on individual contributor role focused on managing campaigns rather than people.

About the Role

As the B2B Marketing Manager you will play a key role in driving HealthHeros B2B growth. You will be responsible for building and launching scalable campaigns supporting the new business funnel and ensuring clients and prospects are engaged through sharp effective marketing.

Working closely with the Head of Marketing, Sales, Business Development and Account Management you will make sure campaigns are aligned consistent and commercially focused. This is a hands‑on role where you’ll be expected to create and optimise content, manage our HubSpot marketing automation and deliver in‑life campaigns that support both acquisition and retention.

Day to day your responsibilities will include but not be limited to:

• Plan, build and deliver scalable B2B marketing campaigns that drive lead generation pipeline growth and client engagement.
• Plan, build and deliver scalable B2B marketing campaigns that drive measurable commercial outcomes (pipeline contribution, lead quality and account engagement).
• Manage and optimise HealthHero’s HubSpot marketing platform including workflows, email campaigns, landing pages and reporting dashboards.
• Develop and maintain client-facing engagement materials including pitch decks, brochures, case studies and in‑life communications.
• Support new product and service launches with go‑to‑market campaigns and client‑facing materials.
• Collaborate with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially impactful.
• Create and update website pages and digital content to support campaigns ensuring on‑brand messaging and SEO optimisation.
• Plan and execute webinars, client events and thought leadership initiatives to drive awareness and engagement.
• Design and scale repeatable marketing processes (campaign frameworks, reporting dashboards, best‑practice playbooks) to ensure efficiency and consistency across markets and propositions.
• Monitor and report on campaign performance providing insights and recommendations for optimisation.
• Work with external agencies and partners where required to deliver campaigns at pace.
• Support the Head of Marketing in developing scalable marketing processes and ensuring consistent brand application across all channels.

About you Required Skills & Experience

• Extensive experience in B2B marketing ideally in healthcare, insurance, fintech or other regulated sectors.
• Strong experience using HubSpot (or a similar marketing automation / CRM system) to manage campaigns, workflows and reporting.
• Proven track record of developing and delivering multi‑channel campaigns that drive measurable commercial outcomes.
• Experience creating marketing assets and web content with an eye for detail and brand consistency.
• Skilled in stakeholder management able to work cross‑functionally with commercial and product teams.
• Comfortable balancing strategic thinking with hands‑on execution.
• Analytical and data‑driven with experience reporting on campaign performance and ROI.
• Excellent written and verbal communication skills.
• Adaptable and proactive with the ability to manage multiple projects in a fast‑paced environment.

About HealthHero

HealthHero is a digital‑first end‑to‑end healthcare provider. We connect smart digital tools with gold‑standard clinical expertise to enhance people’s whole health and optimise healthcare efficiency. Active in the UK, Ireland, France and Germany, HealthHero offers 5 million consultations annually and provides services to 30 million covered lives. Our mission is simplifying healthcare, improving lives.

We’re proud to be recognised as a Great Place to Work which reflects our commitment to creating a supportive and engaging culture. We have also been featured as the fastest‑growing digital healthcare company of scale in the first Sunday Times 100 Tech list. This recognition shows our impact in the digital health sector and our dedication to innovation and excellence.

Why Us

• A chance to shape content for one of Europe’s most ambitious digital health companies.
• Work that matters: making healthcare simpler, more accessible and more human.
• Supportive down‑to‑earth team with a strong mission and values.

What we offer

• 25 days holiday plus bank holidays and your birthday off.
• Access to HealthHero’s digital healthcare services (GP, mental health and more).
• Life cover, cycle to work and electric car schemes.
• Pension scheme and salary exchange.

Salary

Competitive (DOE)

Office based

London

Working Model

Flexible hybrid / remote model with some core collaboration hours.

Apply

Please submit your application and cover letter by Friday 31st October 2025 (17:00).

Should you wish to discuss the role in greater detail please contact ...

Additional Information

We reserve the right to close this job in the event we receive a sufficient number of applications.

Please note that we are unfortunately unable to offer a sponsor licence to candidates who require sponsorship from their employer.

Equality Inclusivity and Diversity

In line with our commitment to Equality, Inclusivity and Diversity we welcome and encourage applications from all suitably qualified candidates from all backgrounds. We are committed to supporting and promoting equality and diversity and aim to establish an inclusive working environment. As such we welcome diverse applications from candidates irrespective of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex or sexual orientation.

We are a certified Disability Confident Employer and are committed to affording equal opportunities for candidates with disabilities or special needs. Should you require any reasonable adjustments to be made at any part of your application process please let us know by contacting us at ...

Required Experience

Manager

Key Skills

Business Development, Customer Service, Apache, Market Research, Customer Relationship

Employment Type

Full‑Time

Department / Functional Area

Marketing

Experience

years

Vacancy

1