B2B Marketing Lead: Lead Gen, SEO & Events

Prince Personnel Limited; Shrewsbury; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A well-established UK manufacturer is seeking a Senior Marketing Executive to enhance its digital marketing and lead generation efforts. The role requires proven B2B marketing experience, strong SEO and copywriting skills, and confidence in client engagement. This position offers a salary of £35,000 - £40,000 DOE plus company bonus, with opportunities for growth as the company expands into new markets.

Benefits

Company bonus

Qualifications

• Proven B2B marketing experience with a focus on lead generation.
• Flexibility to attend events and exhibitions across the UK.
• Strong SEO and copywriting skills.
• Analytical mindset with creative flair.
• Confident communicator and campaign planner.
• Must have a full driver’s license and access to a vehicle.

Responsibilities

• Drive the company's digital presence and SEO performance.
• Create engaging social media content and track performance.
• Lead content creation across blogs and case studies.
• Plan and attend tradeshows and exhibitions.
• Align marketing strategies with business goals.
• Conduct site visits to gather client feedback.

Skills

B2B marketing experience

Lead generation

SEO skills

Copywriting skills

Analytical mindset

Confident communication

Campaign planning

HubSpot

Ahrefs

ClickUp

Google Analytics

Job description

A well-established UK manufacturer is seeking a Senior Marketing Executive to enhance its digital marketing and lead generation efforts. The role requires proven B2B marketing experience, strong SEO and copywriting skills, and confidence in client engagement. This position offers a salary of £35,000 - £40,000 DOE plus company bonus, with opportunities for growth as the company expands into new markets.