B2B Marketing Campaign Lead

Wilmington plc; Leicester; On-site; GBP 30,000 - 34,000; Full time

Benefits offered by this job

25 Days Annual Leave

Additional Holiday Purchase

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work Scheme

Discount Vouchers and Access to Wellbe

Being Resources

Job summary

Wilmington plc is seeking a Marketing Campaign Executive to drive multi-brand campaigns from planning through execution. You will work across channels, deploy campaigns in Marketo, and coordinate assets with internal teams to maximise lead generation and engagement.

The role sits in a fast-paced B2B environment, requiring meticulous attention to detail, strong project coordination, and effective stakeholder management. Hybrid working options and a performance-related bonus are included.

Qualifications

• Experience in a B2B marketing operations, campaign execution, or marketing coordinator role.
• Experience using Marketo or a similar marketing automation/email marketing platform.
• Experience writing, editing, and repurposing marketing content across multiple channels.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and stakeholder management skills.
• Understanding of email marketing best practices, audience segmentation, and campaign deployment.
• Ability to work independently while collaborating effectively with cross-functional teams.

Responsibilities

• Building and deploying campaigns in Marketo and through other channels, including email, web, paid media, and social media.
• Setting up campaign tracking, attribution, audience segmentation, and reporting structures.
• Performing thorough quality assurance checks across campaign assets, links, tracking codes, and customer journeys.
• Creating and adapting tactical marketing content including email copy, social media posts, CTAs, landing pages, and promotional assets.
• Repurposing strategic content into engaging, channel-specific marketing materials.
• Coordinating campaign timelines and asset delivery across multiple stakeholders.
• Managing multiple concurrent campaigns across various Wilmington plc brands.
• Monitoring live campaigns and escalating critical issues, where required.
• Maintaining campaign documentation and supporting continuous process improvement initiatives.
• Collaborating with internal teams to ensure campaigns launch smoothly and perform effectively.

Skills

Campaign execution

Content creation

Stakeholder management

Multichannel marketing

Marketing operations

Project coordination

Attention to detail

Tools

Marketo

Job description

Wilmington plc is seeking a Marketing Campaign Executive to drive multi-brand campaigns from planning through execution. You will work across channels, deploy campaigns in Marketo, and coordinate assets with internal teams to maximise lead generation and engagement.

The role sits in a fast-paced B2B environment, requiring meticulous attention to detail, strong project coordination, and effective stakeholder management. Hybrid working options and a performance-related bonus are included.