B2B Marketing Lead: Growth, Strategy & Campaigns

CST Ltd; Borehamwood; On-site; GBP 70,000 - 90,000; Full time

Job summary

CST Ltd in Borehamwood, United Kingdom, is seeking a senior marketer to own strategy, lead a small team, and drive product launches to accelerate growth. You will manage end-to-end campaigns across offline and online channels, develop the company brand, and translate capabilities into compelling narratives for sales.

You will oversee content creation, events, website updates, and marketing analytics to increase lead generation and customer lifetime value.

Qualifications

• Minimum five years in marketing with leadership experience.
• Experience in B2B marketing for technology products is essential.
• Proven ability to plan and execute multi-platform campaigns.
• Excellent copywriting and storytelling with clear value propositions.
• Strong English communication and stakeholder management.

Responsibilities

• Plan, run and monitor end-to-end marketing campaigns across offline and online channels.
• Oversee social media accounts and create engaging content.
• Develop and manage the company brand across platforms.
• Lead competitive intelligence and shape pricing narratives.
• Organise events and product roadshows, assist with advertising and displays.
• Create marketing materials and sales enablement assets.
• Research industry trends and consumer behaviour to inform strategy.
• Update website with news and blog content; support site performance analysis.
• Develop sales tools and train the Sales Team to improve activity and close rates.
• Own win/loss analysis and build battlecards for sales positioning.
• Contribute to internal communications and monthly/board reporting.
• Ad hoc duties aligned with sales and marketing activities.

Skills

Marketing strategy

Brand management

Content marketing

Copywriting

Lead generation

Social media

B2B marketing

Performance analytics

Team leadership

Campaign management

Education

Marketing degree or CIM Level 6

Tools

Adobe InDesign

WordPress

TYPO3

HubSpot

Google Analytics

Microsoft Office

Job description

CST Ltd in Borehamwood, United Kingdom, is seeking a senior marketer to own strategy, lead a small team, and drive product launches to accelerate growth. You will manage end-to-end campaigns across offline and online channels, develop the company brand, and translate capabilities into compelling narratives for sales.

You will oversee content creation, events, website updates, and marketing analytics to increase lead generation and customer lifetime value.