B2B Campaign Manager

Salt; Remote; GBP 40,000 - 50,000; Part time

Job summary

A leading Health Service client is seeking a talented SME Marketing Manager to drive B2B marketing initiatives. This is a fully remote and 3-month contract position, ideal for someone with solid experience in multi-channel marketing campaigns and a proactive approach to engagement with small businesses. The successful candidate will lead acquisition campaigns, create engaging content, and collaborate with teams to optimize marketing efforts. Knowledge of CRM platforms such as Microsoft Dynamics is essential.

Qualifications

• Solid B2B marketing experience, ideally with local or small retailers.
• Track record of planning and delivering multi-channel campaigns.
• Strong analytical skills and confidence evaluating ROI.

Responsibilities

• Lead acquisition campaigns to bring more small businesses onto the platform.
• Create engaging marketing content across various channels.
• Build an effective partner engagement program.

Skills

B2B marketing experience

Multi-channel campaign planning

Analytical skills

Understanding of partner ecosystems

Experience with agencies

Creativity

Clear communication

Tools

Microsoft Dynamics

HubSpot

Job description

Salt is excited to once again collaborate with a leading Health Service client, who are looking to hire a talented SME Marketing Manager to help grow and support a network of small businesses promoting their app features. If you’re passionate about B2B marketing, love working with small businesses, and thrive in a fast-moving environment, this role is for you.

This is a 3 month contract opportunity, fully remote, operating and ideally ASAP starting.

Key Role Responsibilities

• Lead acquisition campaigns to bring more small businesses onto the platform.
• Create smart, engaging marketing content across email, social, and case studies.
• Build an effective partner engagement programme to keep businesses active and informed.
• Collaborate with wider internal teams (i.e. product, UX, and partner-support) to create consistent and compelling messaging.
• Measure performance and optimise campaigns through the use of data-driven insights.
• Effectively feed back partner insights to help shape the future of the proposition.
• Managing campaigns and requirements within our CRM (Microsoft Dynamics).

Key Skills Required

• Solid B2B marketing experience, ideally with local or small retailers.
• A track record of planning and delivering multi-channel campaigns.
• Strong analytical skills and confidence evaluating ROI and engagement.
• Good understanding of acquisition funnels, partner ecosystems, and retail dynamics.
• Experience working with suppliers such as agencies and fulfilment partners.
• Creativity, clear communication, and a proactive, hands‑on approach.
• Hold an interest in AI and new marketing technologies.
• CRM & marketing automation platforms (e.g., Microsoft Dynamics, HubSpot).

If this sounds like the perfect fit for you, get in touch!