Automotive Sales Performance Controller

Pembrook Resourcing LTD; Reading; On-site; GBP 30,000 - 55,000; Full time

Benefits offered by this job

Basic salary

OTE

Established dealership

Career prospects

Training opportunities

Professional environment

Job summary

Pembrook Resourcing LTD is recruiting an experienced Sales Controller for an established automotive dealership in Reading. You will support the Sales team, drive performance and ensure robust lead management and pricing processes.

You will mentor Sales Executives, track KPIs, and help maximise monthly and quarterly targets while maintaining high customer service standards throughout the sales journey.

Qualifications

• Previous experience within an automotive Sales environment.
• Strong commercial awareness and understanding of sales targets and KPIs.
• Excellent communication and customer service skills.
• Confidence supporting and motivating a Sales team.
• A proactive and organised approach.
• The ability to work under pressure in a target-driven environment.
• Strong attention to detail and good administration skills.
• A full UK driving licence.

Responsibilities

• Supporting the day-to-day running of the Sales Department.
• Helping the team achieve monthly and quarterly sales targets.
• Monitoring individual and departmental performance.
• Supporting and coaching Sales Executives where required.
• Managing customer enquiries and helping progress sales opportunities.
• Ensuring strong follow-up and lead management processes.
• Supporting vehicle pricing, appraisals and deal structures.
• Working closely with the Sales Manager on departmental performance.
• Maintaining high standards of customer service throughout the sales process.
• Ensuring CRM systems and customer records are kept accurate and up to date.
• Helping drive additional products and services where appropriate.

Skills

Automotive sales

Commercial awareness

KPIs & targets

Communication skills

Team motivation

Proactive & organized

Under pressure

UK driving licence

Job description

Pembrook Resourcing LTD is recruiting an experienced Sales Controller for an established automotive dealership in Reading. You will support the Sales team, drive performance and ensure robust lead management and pricing processes.

You will mentor Sales Executives, track KPIs, and help maximise monthly and quarterly targets while maintaining high customer service standards throughout the sales journey.