Audience Insights Manager | Scaling Podcast SME | London

Harmonic Group Ltd; Greater London; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading podcasting company in London seeks an Audience Insights Manager to analyze audience behavior and build data-driven dashboards. This role offers the chance to influence commercial strategies while working closely with senior stakeholders. The ideal candidate will have extensive experience in technical data analysis and advanced SQL skills, with a passion for translating complex data into actionable insights. This position is fully in-office, with a competitive salary range of £65,000-£75,000.

Qualifications

• Strong experience in technical data analysis.
• Advanced SQL skills, proven ability to manipulate large datasets.
• Experience building dashboards for non-technical teams.

Responsibilities

• Perform detailed technical data analysis on audience engagement.
• Write and optimise SQL queries for large data sets.
• Design and maintain dashboards for insights.
• Report on audience demographics and segmentation.
• Translate analytical findings into commercial insight.
• Support commercial strategy with data-led insights.
• Ensure data accuracy in reporting outputs.
• Improve dashboard functionality and reporting processes.
• Provide ad hoc support to the team.

Skills

Technical data analysis

Advanced SQL skills

Dashboard building for non-technical stakeholders

Understanding of audience metrics

Communication of technical insights

Job description

Job Description

Audience Insights Manager | Scaling Podcast SME | London

Harmonic are delighted to be partnering with a rapidly growing podcasting company that sits at the intersection of content, culture, and technology. With a portfolio of highly engaged shows and a growing commercial footprint, the business is investing heavily in data and insights to better understand its audience and unlock new revenue opportunities.

This is an exciting opportunity to take ownership of audience analytics in a creative, entrepreneurial environment - working closely with commercial, sales, and partnerships teams to translate data into meaningful, revenue-driving insight.

The Role

Reporting to a talented Chief Commercial Officer, this Audience Data & Insights Manager will play a central role in shaping how the business understands and monetises its audience. Your core focus will be on analysing audience and subscriber behaviour, engagement, and retention to build clear, accessible dashboards and provide insights that inform commercial strategy and decision‑making.

You’ll work with large data sets across multiple platforms, combining technical analysis with strong stakeholder communication. This role suits someone who enjoys working hands‑on with data but is equally comfortable explaining what it means to non‑technical teams. You’ll have plenty of visibility across all levels of the business, including C‑Suite executives, and be keen to get stuck in within a fast‑paced, exciting environment.

This role is 5 days per week in-office.

Responsibilities

• Perform detailed technical data analysis on audience engagement, listening behaviour, and retention across the podcast portfolio
• Write and optimise SQL queries to extract, join, and analyse large data sets from multiple sources
• Design, build, and maintain dashboards that provide clear, usable insights for commercial, sales, and partnerships teams
• Own the reporting of audience demographics, segmentation, and behavioural trends to support targeting and monetisation strategies
• Translate analytical findings into commercially relevant insight, helping stakeholders understand why audiences behave as they do
• Support commercial strategy by providing data‑led insight for pitches, proposals, and partnership conversations
• Ensure data accuracy, consistency, and clarity across all audience reporting outputs
• Continuously improve dashboard functionality, reporting processes, and analytical frameworks as the business scales
• Ad hoc reporting and support to the wider team

What We Need to See (Essential)

• Strong experience in technical data analysis
• Advanced SQL skills, with a proven ability to query and manipulate large, complex datasets
• Hands‑on experience building dashboards for non‑technical stakeholders
• A strong understanding of audience metrics, engagement, and retention analysis
• Ability to clearly communicate technical insight to commercial and non‑technical teams

What We'd Like to See (Bonus)

• Experience within podcasting, audio, media, or content‑led businesses
• Familiarity with multiple data sources and analytics platforms (e.g. streaming, audience, or ad‑tech data)

Package:

Salary: £65,000-£75,000

Working Pattern: Fully in‑office (London)

If this is of interest, please get in touch with your CV at or give me a call on 0203 773 3530

Due to the high volume of applications we are receiving, if you have not heard back from us, please assume your application was unfortunately unsuccessful on this occasion.

At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.