Audience & Campaign Data Analyst — 1st-Party Data & BI

Digital Ad-network; City Of London; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading digital publisher in London is seeking a commercial data analyst to enhance digital ad campaigns. The ideal candidate will utilize 1st party data for audience targeting, support sales efforts, and continuously improve audience segmentations. Strong Excel and data visualization tool skills are essential. This position offers a competitive salary of up to £45k, a quarterly bonus, and additional benefits.

Benefits

Quarterly bonus

Numerous company benefits

Qualifications

• Experience working with audience segmentations for targeting ad campaigns effectively.

Responsibilities

• Make best use of 1st party data to support the commercial sales team.
• Advise on the best audiences for campaigns.
• Monitor and evolve audience segmentations.

Skills

Strong Excel skills

Data visualization tools (Tableau, Looker, Power BI)

Tools

Data Management Platform (DMP)

Job description

A leading digital publisher in London is seeking a commercial data analyst to enhance digital ad campaigns. The ideal candidate will utilize 1st party data for audience targeting, support sales efforts, and continuously improve audience segmentations. Strong Excel and data visualization tool skills are essential. This position offers a competitive salary of up to £45k, a quarterly bonus, and additional benefits.