Audience Analyst

Sony Music; United Kingdom; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading entertainment company in the UK is seeking an Audience Analyst to drive insights using social media data and analytics. The ideal candidate will report on social media activities, develop dashboards, and collaborate with various teams to enhance campaign success. Familiarity with SQL, social media analytics tools, and an analytical mindset are essential. This role offers the chance to work in a vibrant community while contributing to impactful initiatives, alongside competitive benefits.

Benefits

Private medical cover

Generous pension scheme

Music industry perks

Qualifications

• Experience as an analyst in entertainment or digital media sectors.
• Deep understanding of social media platforms and their engagement mechanisms.
• Familiarity with data analysis tools like Excel and visualization software.

Responsibilities

• Report and analyze social media activity for engagement strategies.
• Design and automate dashboards for decision-making.
• Develop KPIs for social media marketing success metrics.

Skills

Social media analytics

Data analysis

Communication

Creativity in problem-solving

Education

Experience in entertainment or digital media

Tools

Tableau

Power BI

SQL

Job description

The newly created Strategy and Insights division at Sony Music Entertainment in the UK is responsible for driving actionable insights to the business through the lens of data. The team covers three key pillars, Strategy, Audience and Culture. The role works with Sony Music’s iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless – to support best‑in‑class activations and amplify artist and brand stories to connect with a global audience.

This opportunity for the Audience Analyst sits within the Audience team, focuses on leveraging different data sources across DSPs, Social Media Platforms and First Party Data to generate actionable insights on how listeners consume content across platforms, and who those listeners are, with the goal to provide recommendations to help the labels build successful campaigns and maximize revenue and market share.

This role has a particular emphasis on Social Media Analytics where we are seeking someone who is passionate about understanding audiences using social data. You will be leading reporting on all social media activity (organic, earned and influencer) to benchmark campaigns and form recommendations. You will also be responsible for spotting and reporting on trends that evolve on social media.

What you'll do:

• Social Media Analytics: Report and analyse social media activity to identify what drives engagement and provide campaign level reporting and recommendations, working closely with our Insight team.
• Dashboard Development: Design, manage and automate dashboards or bespoke reporting solutions to guide decision makers and help identify opportunities while maintaining data integrity and report accuracy.
• KPI Development: Help to define the metrics of success for social media marketing and ensure performance is tracked and democratised within the business.
• Key liaison: working closely with our Digital & New Tech team, conducting analysis to help support their department.
• Social media Trend Reporting: Being the first to spot and analyse trends on social media and report those back to the business in a timely manner.

Who you are:

• You will already have some experience as an analyst, preferably within the entertainment or digital media sectors.
• You live on Social Media platforms and have a deep understanding of how they work and engage audiences.
• Music or social media industry experience preferred. Candidate expected to be knowledgeable about how the music business operates and about the evolving digital landscape.
• Analytical mindset - ability to identify trends in large datasets, display creativity in problem‑solving, and generate new ideas.
• A detail‑orientated, excellent communicator, and enthusiastic collaborator that works well with team members.
• Strong data analysis abilities (e.g. familiarity with Excel v‑lookups, index match, pivot tables, and basic functions)
• Experience in PowerPoint and experience with data analytics/visualization software (Tableau, Alteryx, Power BI etc.)
• Confident in SQL, other data programming languages and have experience with relational databases.
• Have knowledge of social media analytics tools such as Tubular or Brandwatch, and social listening tools.
• Knowledge of all major social media platforms and up to date with social and digital trends and strategies.
• Ability to work with technical teams to define business requirements for automated reporting systems.
• Passion for music absolutely required and desire to build a career in the industry.
• Ability to thrive in fast‑paced environment, manage multiple tasks at once and work to deadlines.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.

Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.

We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.