Associate Director, Brand Media Europe

Audible; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading audio entertainment brand in Greater London is seeking a media expert to join their team. This role involves managing media partnerships across TV, radio, and more, focusing on innovative media strategies. The ideal candidate has a strong background in multi-market brands and analytics, and will take ownership of media planning and budgeting. Collaboration with agencies and internal teams is crucial to optimize brand campaigns and drive engagement. A commercial mindset and creativity are key to success in this dynamic role.

Qualifications

• Proven track record with multi-market consumer brands.
• Strong commercial mindset connecting media strategies with impact.
• Experience working with media agencies across multiple countries.

Responsibilities

• Negotiate annual deals with media agencies across multiple countries.
• Drive media innovation through partnerships across various channels.
• Manage budgeting, planning, optimization, testing and reporting.
• Evaluate channel impact through data analytics and reports.
• Define innovation and testing pipeline for the region.
• Build partnerships with internal and external stakeholders.

Skills

Experience managing and measuring marketing performance

Building client and agency ad partnerships

Analyzing data quantitatively

Using customer insights

Developing test hypotheses

Driving effectiveness and efficiency

Job description

ABOUT THIS ROLE

Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.

This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.

As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing.

ABOUT YOU

You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.

RESPONSIBILITIES

• Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
• Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
• Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
• Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel’s impact on brand demand, traffic and sign-ups
• Define testing and innovation pipeline for the region and each marketplace
• Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
• Act as a channel expert with a clear vision and a well-informed point of view
• Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers

QUALIFICATIONS

• Experience managing and measuring marketing performance in various channels
• Experience building client and agency ad partnerships
• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
• Experience using customer insights and data to deeply understand target customers and dive deep
• Experience developing test hypothesis and running experiments with an ultimate goal of establishing best practice
• Experience innovating and driving effectiveness and efficiency

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.