Assistant Store Manager - London (w/m)

BERLUTI; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A luxury menswear brand based in London seeks an Assistant Store Manager to oversee sales and operations at the Conduit Store. The ideal candidate is passionate about luxury retail, possesses extensive sales experience, and excels in team management and customer service. Key responsibilities include supporting the Store Manager in business development, promoting team morale, ensuring operational efficiency, and embodying the Maison's values. This permanent position is expected to start in February 2026.

Qualifications

• Extensive sales experience in the fashion and luxury goods sector.
• Exceptional sense of service and commercial initiative.
• Excellent communication and relationship-building skills.

Responsibilities

• Assist in managing sales, operations, and the Store team for exceptional customer experience.
• Support the Store Manager in promoting the Maison's spirit through effective team communication.
• Control inventory losses and ensure operational procedures are implemented.

Skills

Luxury retail knowledge

Sales techniques

Communication skills

Team management

Customer service

Job description

Berluti, the only men's Maison in the LVMH Group, was born in Paris in 1895 and has grown through four successive generations of the Berluti family, cultivating the art of excellence and craftsmanship in shoes, while developing a passion for leather and patina. In 2005, the Maison launched its leather goods collection and, in 2011, a ready‑to‑wear collection. Today, the collections of clothing and shoes, both made‑to‑measure and ready‑to‑wear, and a wide range of accessories, offer an innovative lifestyle while keeping the Berluti spirit.

Berluti is currently looking for an Assistant Store Manager (M/W) for our Conduit Store, located in London. Reporting directly to the Store Manager, the Assistant Store Manager will be responsible for managing sales, operations, and the Store team to ensure an exceptional customer experience and optimal performance. He/she plays a key role within the Store, motivating and inspiring the team to achieve productivity and sales targets. The Assistant Store Manager embodies the role of Ambassador of the Maison, and must be reliable, disciplined, autonomous and enterprising. He/she must also possess excellent leadership and product skills.

Business and customer development

• Assist the Store Manager in leading and developing the store business, cultivating a comprehensive and strategic knowledge of the business, and building relationships with all relevant stakeholders.
• Optimize sales, meet, or exceed store objectives by monitoring KPIs.
• In agreement with the Store Manager, maximize the potential of all product categories offered in the store, capitalizing on all available supports (VM, training, CRM, events, …) and fostering synergies between categories.
• Work in partnership with EMEA headquarters teams and the Store Manager to identify key opportunities and best practices for the store.
• Promote customer loyalty to ensure quantitative and qualitative targets are met.
• Assist the Store Manager and team to ensure excellent customer service.
• Support the Store Manager in developing business and performance.
• Be a product expert and understand the business, the sector, and its trends.

Team leadership and management

• Support the Store Manager in promoting the spirit of the Maison through effective team communication.
• Create a supportive, positive, and inclusive working environment, empowering the team and encouraging innovative solutions.
• Work rigorously, energetically, and creatively, maximizing opportunities to advance the company's objectives.
• Ensure team development and training (individually and collectively) by sharing development plans with the Store Manager and HR team.
• Support the Store Manager in monitoring and managing performance and setting achievable and challenging team and individual objectives.
• Network with teams to share best practices.
• Communicate and embody the strategic vision, objectives, projects, and initiatives, ensuring that the team consistently displays the Maison values and behaviors.

Operations

• Ensure that operational procedures are communicated, understood, and implemented, while proposing actions for improvement. (particularly in the case of transactions, inventories, transfers, etc.).
• Control inventory losses and effectively support audits.
• Ensure synergy and cooperation between sales teams and back office.
• Ensure that the image of the store and the care given to the products comply with the Maison's guidelines and ensure the commitment of the teams in this respect.
• Assume responsibility for the health and safety management of the store alongside the Store Manager.

Based in London

Contract: Permanent

Qualifications

• Start Date: February 2026
• Passionate about the world of luxury and retail.
• Ambassador of the Maison and its values.
• Solid knowledge of products, trends, and sales techniques.
• Extensive sales experience in the fashion and luxury goods sector.
• Exceptional sense of service, ability to take the initiative, commercial initiative in line with the values of the Maison.
• Excellent communication and relationship‑building skills.
• Talent for management, coaching and team development. Ability to lead by example.
• Computer literate.