Assistant Brand Manager

General Mills; Uxbridge; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading global food company seeks an Assistant Brand Manager in Uxbridge, UK. This role entails supporting brand and innovation forums, tracking performance, enabling execution, and partnering across functions. Candidates should have 3+ years of FMCG marketing experience and strong analytical, project management, and communication skills. The company offers a hybrid work model, health and dental coverage, bonus schemes, and various other perks.

Benefits

Flexible work schedule

Health & Dental Insurance

Employee Assistance Program

Bonus scheme

Enhanced pension contributions

Subsidised canteen

2 extra days for volunteering work

Qualifications

• 3+ years of experience in Marketing or Category Management within FMCG.
• Strong understanding of brand strategy and commercial fundamentals.
• Comfortable working with data and translating insights.

Responsibilities

• Support key brand and innovation forums, ensuring follow-up actions are delivered.
• Track and report brand performance using sales and market data.
• Enable innovation execution and maintain clarity on brand plans.
• Support geo-expansion initiatives with analysis and materials.
• Partner cross-functionally with various teams for effective execution.

Skills

Project management

Communication skills

Analytical skills

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About the job

At General Mills, our Global Emerging Markets (GEMS) team is growing fast — and we’re looking for an Assistant Brand Manager to help connect some of the world’s most iconic brands with high‑potential markets around the globe. This is a unique opportunity to work across Snacks, Mexican and Ice Cream, supporting brands such as Häagen‑Dazs, Nature Valley and Old El Paso.

In this role, you’ll act as a key link between Global Brand teams and Emerging Market teams, helping ensure priorities, performance and innovation plans are aligned. You’ll support critical global forums where brand strategy, innovation and market performance are discussed, bringing structure, clarity and follow‑through in a fast‑paced, international environment.

You’ll gain exposure across brand strategy, innovation pipelines, geo‑expansion and portfolio management — making this an ideal role for someone looking to build broad FMCG brand experience on a global stage.

What your role is

• Support key brand and innovation forums, including Monthly Market Connects, by coordinating communication, preparing materials, and ensuring follow‑up actions are delivered.

• Track and report brand performance across GEMS, using sales and market data to identify trends, risks, and opportunities.

• Enable innovation and renovation execution, preparing materials for global forums, documenting decisions, and supporting delivery across markets.

• Maintain clarity and consistency by organising and archiving brand plans, market insights, and key communications.

• Support geo‑expansion initiatives, contributing research, analysis, and materials to help prioritise markets and build brand and portfolio plans.

• Partner cross‑functionally with Brand, Finance, and Supply Chain teams to support effective reporting and execution.

What you will bring to the team

You bring 3+ years of experience in Marketing or Category Management within FMCG, along with a strong understanding of brand strategy and commercial fundamentals.

You’re analytically capable and comfortable working with data — able to spot trends, translate insight into action, and support confident decision‑making. You have strong project management and communication skills, enabling you to collaborate effectively across functions and geographies.

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time‑off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.