Area Sales Manager - South Midlands

Cole & Yates Recruitment Ltd; Worcester; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading recruitment firm seeks an Area Sales Manager for a market leader in outdoor play areas. Located in the UK, this role involves driving growth in the housebuilding sector through consultative sales. The successful candidate will earn a salary up to £50,000 plus bonuses, and will have responsibilities including client engagement and strategic planning. Benefits include a hybrid car, generous holidays, and a company pension scheme.

Benefits

Bonus scheme

Hybrid company car

Training and support

Employee Assistance Programme

Qualifications

• Proven experience in solution or technical sales, preferably in housebuilding.
• Ability to communicate complex regulations clearly.
• Experience in gathering and managing client data within a CRM system.

Responsibilities

• Engage with key decision makers in house builder accounts.
• Develop a strategic sales plan to exceed revenue targets.
• Deliver presentations focusing on value-added solutions.

Skills

Consultative sales experience

Excellent communication

Presentation skills

Client relationship management

Job description

We are recruiting a South Midlands Area Sales Manager on behalf of a market leading provider of outdoor play areas who work closely with the large house building companies to design and install play areas linked to new build housing developments. 2026 will be a year of continued growth for them and to meet the demands for this they are looking to expand their regionally based sales team who are responsible for business development.

On offer is a salary of up to £50,000 a year, a generous bonus scheme that pays £3,000 per quarter if targets are hit plus an open ended commission scheme that pays 1.75% on all new orders to target and 2.5% for all new orders above target, all of which gives an OTE guide of up to £70,000 per year plus a Hybrid Audi, 23 Days Holiday per year (this increases by 1 day a year to a maximum of 28 days after five years), enrolment into the company pension and regular staff activities.

As the Area Sales Manager you will be driving growth and fostering partnerships within the housebuilding sector by taking a consultative, technical sales approach focusing on providing value-added solutions to housebuilders in delivering public open spaces that meet Section 106 planning obligations.

Responsibilities

• Engaging with key decision makers within existing house builder accounts as well as identifying and engaging with key decision makers within new house builder accounts.
• Establishing and growing these relationships to position the company as a trusted partner for the delivery of public open spaces.
• Developing and implementing a strategic sales plan to meet and exceed revenue targets within your area.
• Taking the time to understand clients needs, particularly in relation to Section 106 requirements, providing tailored solutions that align with both regulatory obligations and the clients goals.
• Presenting technical and design solutions, demonstrating how play spaces can add value and provide innovation to their projects.
• The primary point of contact throughout the sales cycle from initial consultation through to project handover.
• Collaborating closely with internal design, project management and installation teams to ensure smooth delivery of projects.
• Overseeing project deliverables ensuring all commitments to clients are met.
• Conducting regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
• Maintaining an up-to-date knowledge of technical specification, innovation opportunities, Section 106 requirements, industry trends and competitors within the housebuilding and public open space sectors.

Qualifications

• Proven experience in consultative, solution or technical sales, ideally from within the housebuilding, construction or public open spaces sector (This includes selling new build properties either for a new build developer or for an Estate Agent.)
• Knowledge of specification, planning, house builder marketplace or section 106 requirements.
• The ability to communicate complex regulatory information in a clear and client focused manner.
• Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
• To schedule and conduct regular follow-ups with clients to ensure satisfaction and identify opportunities for further engagement.
• To gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completeness.
• To collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
• To monitor trends and competitor activities to identify new opportunities for strategic growth.
• To prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
• To attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
• The ability to work independently and be happy to travel regularly across the South Midlands to meet clients and attend site visits.

Package & Benefits

• A salary of between £40,000 and £50,000 per year (negotiable based on experience)
• The opportunity to earn £12,000 per year in bonus for hitting set targets (paid quarterly).
• An open-ended commission scheme that rewards new orders by paying 1.75% of value on all new orders to target and then 2.5% on all new orders above target.
• A company car which is currently a hybrid Audi.
• 23 days holiday plus bank holidays (holidays increase by 1 day a year up to a maximum of 28 days after 5 years service).
• A Peoples Pension Stakeholder Pension Scheme into which the company and you pay 4% with the option to opt out.
• Ongoing training and support in sales and industry specific knowledge.
• An Employee Assistance Programme.
• Regular staff activities.