Area Sales Manager – Automotive Aftermarket

Glen Callum Associates Limited; Cardiff; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading automotive recruitment firm seeks an experienced Area Sales Manager to oversee customer relationships and drive sales in South Wales and the Southwest of England. The ideal candidate will have a strong background in the automotive aftermarket, proven sales experience, and excellent communication skills. Responsibilities include territory management, customer engagement, and ensuring product availability. This role offers an attractive salary, company car, and benefits including enhanced pension and healthcare options.

Benefits

Attractive salary

Enhanced pension

Healthcare

Life assurance

25 days holiday + bank holidays

Excellent training and development support

Company car

Qualifications

• Strong background in the automotive aftermarket.
• Ability to work independently and provide regular updates.
• Experience in territory management and distributor relationship development.

Responsibilities

• Engage customers through direct and indirect sales activities.
• Ensure product availability and support clients with advertising materials.
• Communicate promotions and updates effectively.
• Resolve customer issues and elevate them when necessary.

Skills

Proven sales experience

Strong account management skills

Excellent communication skills

Strong planning and organisational abilities

Networking skills

Negotiation and influencing skills

Analytical skills

Problem-solving capabilities

Tools

MS Office

Google Suite

Job description

Area Sales Manager – Automotive Aftermarket

A fantastic opportunity has arisen for an experienced sales professional with a strong background in the automotive aftermarket. This role is perfect for someone who thrives on building relationships, managing a busy territory, and driving commercial performance through proactive customer engagement.

As Area Sales Manager, you’ll represent a respected and long-established automotive parts supplier across South Wales and the Southwest of England. You’ll take ownership of distributor relationships, ensure strong product presence, and provide hands‑on support to customers through training, promotional activity, and strategic territory planning.

This position suits a driven field sales or area sales manager who enjoys autonomy, problem‑solving, and delivering results within a supportive and collaborative commercial team.

What’s in It for You

• Attractive salary
• Enhanced pension, healthcare, and life assurance
• 25 days holiday + bank holidays
• Excellent training and development support
• Company car

Location

Field-based in South Wales or the Southwest of England.

Ideal locations include (but are not limited to): Cardiff, Newport, Swansea, Bridgend, Bristol, Bath, Gloucester, Cheltenham, Swindon, Taunton, Exeter, and surrounding areas.

What We’re Looking For

• Proven sales experience, within the automotive parts industry
• Strong account management skills with a track record of consistently achieving sales targets
• Ability to work independently, providing regular updates, reports, and territory insights
• Excellent communication skills — clear, thoughtful, and accurate at all levels
• Strong planning and organisational abilities
• Confident networking skills and the ability to build long‑term relationships
• Skilled in negotiation, persuasion, and influencing customer behaviour
• Numerate and analytical, with effective IT skills across MS Office, Google Suite
• Strong problem‑solving and decision‑making capabilities
• Proactive, results‑oriented, and comfortable staying away from home when required

What You’ll Be Doing

• Provide comprehensive territory management, including strategic sales coverage and distributor relationship development
• Proactively engage customers through direct and indirect sales activity
• Ensure product availability and provide support such as advertising materials, catalogues, and staff training
• Communicate effectively by informing accounts of programmes, promotions, and updates
• Adhere to journey plans and complete company reports, including monthly competitive activity updates
• Resolve problems, address customer dissatisfaction, and elevate issues when necessary
• Ensure full compliance with company policies, procedures, and promotional activity

Register Your Interest

To register your interest for this Area Sales Manager position, please send your CV to Kayleigh Bradley at Glen Callum Associates Ltd or call Kayleigh for an introductory chat on 07908 893621.

Job Reference: 4303KB – Area Sales Manager – Automotive Aftermarket

Glen Callum Associates specialises in automotive recruitment, leveraging extensive industry expertise and a global network to connect exceptional talent with leading organisations worldwide.

Glen Callum Associates is committed to creating diverse and inclusive workplaces. We welcome applications from all qualified candidates regardless of gender, age, ethnicity, disability, sexual orientation, or background. We believe that a variety of perspectives makes a team stronger and a workplace better. If you need any adjustments during the recruitment process, please let us know – we’re here to support you.