Area Sales Manager

Harbourne Associates Ltd; Cambridge; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Performance-related bonus

Company vehicle

Comprehensive training and development

Job summary

Harbourne Associates Ltd. is seeking an Area Sales Manager to own a significant territory across Cambridge and adjacent regions.

This field-based role focuses on winning new business, growing existing customers and increasing wallet share for hydraulic hose replacement and fluid transfer solutions. You will promote a market-leading range, work with local service centres, and drive revenue growth through strong account management and territory planning.

Qualifications

• Proven track record in field-based B2B sales.
• Experience selling to industrial and construction markets.
• Ability to identify and convert commercial opportunities.
• Excellent communication and relationship-building skills.
• Full UK driving licence and willingness to travel extensively.
• Self-motivated, target-driven with strong negotiation skills.

Responsibilities

• Develop and execute a territory sales plan for high-value industrial prospects.
• Identify, target and win new business opportunities across the region.
• Build a strong sales pipeline and ensure revenue targets are met.
• Conduct 8 quality face-to-face customer meetings per day.
• Win, onboard and grow key customer accounts.
• Increase revenue and wallet share in existing accounts.
• Negotiate pricing within company guidelines.
• Maintain relationships and coordinate service delivery with local centres.
• Keep CRM records accurate and up-to-date.
• Provide regular updates on pipeline, territory performance and opportunities.
• Monitor market activity and identify new sectors and customers.

Skills

Field sales

New business development

Account management

Negotiation

Territory planning

Pipeline management

Communication

Driving licence

Travel flexibility

Job description

Territory: Cambridge / Northampton / Luton / Norfolk / Sheffield

Salary: £45,000 + Performance-Related Bonus + Company Vehicle

Contract: Full-time, Field-Based

The Opportunity:

Our client is looking for an ambitious and commercially driven Area Sales Manager to take ownership of a significant territory and drive sustainable revenue growth across the region.

This is a field-based sales role focused on identifying and winning new business, developing existing customer relationships and increasing wallet share across key industrial and construction markets.

You will be responsible for promoting a market-leading range of on-site hydraulic hose replacement and fluid transfer solutions, working closely with local Service Centres to ensure customers receive an exceptional level of service.

This is an excellent opportunity for an experienced field sales professional who thrives on winning new business, developing territories and building long-term customer relationships.

Key Responsibilities:

• Develop and execute a clear territory sales plan focused on high-value industrial and construction prospects.
• Identify, target and convert new business opportunities across the territory.
• Build and maintain a strong sales pipeline, ensuring sufficient coverage against revenue targets.
• Conduct a target of 8 quality face-to-face customer meetings per day.
• Win, onboard and develop key customer accounts.
• Identify opportunities to increase revenue and wallet share within existing accounts.
• Negotiate pricing within agreed company guidelines.
• Build strong relationships with customers, understanding their requirements and providing appropriate solutions.
• Work closely with local Service Centres to coordinate service delivery and ensure high levels of customer satisfaction.
• Maintain accurate and up-to-date CRM records.
• Provide regular updates on pipeline activity, territory performance and sales opportunities.
• Monitor market activity and identify new sectors, customers and commercial opportunities.

Key Performance Indicators:

• New business revenue and gross margin.
• Growth in active customer accounts.
• Customer retention and satisfaction.
• Win rates across target sectors.
• Average daily customer meetings - target of 8 per day.
• Pipeline coverage and conversion.
• Overall territory revenue growth.

About You:

We are looking for a confident, driven and commercially focused sales professional with a proven track record of developing territories and winning new business.

Ideally, you will have experience selling within one or more of the following sectors:

• Construction
• Construction plant
• Hydraulic / fluid transfer
• Technical services
• Industrial equipment or associated technical products
• You will be comfortable working autonomously in a field-based environment and have the drive and organisation required to manage a large territory effectively.#

You'll also need:

• A proven track record in field-based B2B sales.
• Strong new business development and account management skills.
• The ability to identify, develop and convert commercial opportunities.
• Excellent communication and relationship-building skills.
• A proactive, self-motivated and target-driven approach.
• Strong commercial awareness and negotiation skills.
• Excellent territory planning and pipeline management abilities.
• A full UK driving licence and flexibility to travel extensively throughout the territory.

What's On Offer?

• Performance-related bonus
• Company vehicle
• Comprehensive training and ongoing professional development.
• The opportunity to build and develop your own territory.
• The backing and support of a trusted, market-leading brand.
• A genuine opportunity to make a significant impact on regional sales growth.