Area Sales Manager

Pareto; Essex; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Company vehicle

20% bonus scheme

Home-office based role

Job summary

Pareto is seeking an Area Sales Consultant to drive growth across London and the South East, operating from a home office with field travel throughout the region. You will execute the go-to-market strategy, engage installers, schedule hands-on training, and use Salesforce to track activity, while negotiating terms with trades and builders.

A full UK driving licence and 3–5 years of B2B field sales in construction are preferred; a competitive £50k–£60k salary plus 20% bonus and a company vehicle

Qualifications

• Field sales experience in construction, wholesale bathroom, HVAC, or roofing sectors.
• High-energy, proactive outbound hunter with an appetite for cold calling and site visits.
• CRM and data proficiency with Salesforce (or equivalent) and MS Office.
• UK driving licence and willingness to travel regionally.

Responsibilities

• Develop Territory Sales: plan and carry out structured activities to grow sales across your customer portfolio.
• Drive Installer Engagement: target and build relationships with plumbing, heating, electrical, and tiling specialists.
• Promote Training Pull-Through: secure commitments for hands-on courses at training center to build brand loyalty.
• Utilise Modern Sales Processes: record activity in Salesforce, analyse data, rank prospects.
• Commercial Negotiation: negotiate local terms and handle objections with various contacts.
• Local Marketing Support: plan and execute local marketing, trade mornings, product launches within budgets.

Skills

Field sales experience

Sales mindset/outbound hunter

CRM proficiency

Strategic/commercial acumen

Full UK Driving Licence

Tools

Salesforce

Microsoft Office

Job description

Area Sales Consultant - Driving Regional Growth in Building Materials

Are you a proactive, results-oriented sales professional with a passion for the construction

and building materials sector? We are working with a client who is seeking an accomplished

Area Sales Consultant to spearhead territory growth and drive sustainable sales across

London and the South East.

This is a fantastic opportunity to make a significant impact within a globally recognised

company known for its innovative systems and premium solutions.

The Company

Our client is a leading international provider of high-quality construction systems. Dedicated

to delivering innovative and reliable solutions that enhance the functionality and aesthetics of

buildings worldwide. Their commitment to quality, technical service, and professional installer

training has established them as a trusted partner in the industry.

The Role

As an Area Sales Consultant, you will be instrumental in executing the company's

go-to-market strategy within your territory. Operating from a home office with field-based

travel across London, your field time will be dedicated entirely to expanding our network

through direct installer engagement and regional market development. Your commercial

drive, proactive mindset, and structured approach will be the key to maximizing the full sales

potential of the region.

Key Responsibilities

• Develop Territory Sales: Plan and carry out structured sales activities to maintain and grow sales of products and services across your customer portfolio.


• Drive Installer Engagement: Transition from traditional distribution paths to directly target, qualify, and build relationships with plumbing, heating, electrical, and tile specialists.


• Promote Training Pull-Through: Secure commitments from regional installers to attend hands-on professional courses at our training center, creating long-term brand loyalty.


• Utilise Modern Sales Processes: Ensure the disciplined use of Salesforce CRM to record activity, analyse data, and rank local prospects systematically.


• Commercial Negotiation: Negotiate local terms and handle objections effectively with contacts ranging from sole traders to regional business managers.


• Local Marketing Support: Plan and execute local marketing activities, trade breakfast mornings, and product launches within agreed budgets.

What We're Looking For

• Field Sales Experience: A minimum of 3 to 5 years of proven B2B field sales experience, preferably within the construction, wholesale bathroom, HVAC, or roofing sectors.


• Sales Persona: A high-energy, proactive outbound hunter with an innate passion and hunger for cold calling and active site visits.


• CRM & Data Proficiency: Adept at using Salesforce (or an equivalent CRM) and Microsoft Office to track metrics and self-manage personal time and productivity.


• Strategic & Commercial Acumen: Competent in handling professional proposals, quotations, and basic financial terms such as gross profit margins.


• Logistics: Full UK Driving License with a flexible approach to regional travel and occasional training visits to the UK Head Office.

What We Offer

• Competitive Package: A basic salary of £50,000 - £60,000, a 20% performance-based bonus scheme, and a company vehicle.


• Strategic Autonomy: A home-office based role with the freedom to strategically run and manage your territory.


• Respected Premium Brand: The opportunity to represent an elite industry leader with a vast product system backed by exceptional technical support teams.


• Professional Development: A supportive, passionate culture that provides thorough product onboarding and ongoing performance coaching