Area Sales Manager

Zachary Daniels Recruitment; Bristol; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading recruitment agency is seeking an Area Sales Manager to drive new business growth within the independent retail sector in the South West. The successful candidate will be responsible for building relationships and achieving sales targets. Strong experience in FMCG or retail, excellent relationship-building skills, and a full UK driving license are essential for this role. The position offers a competitive salary of £35,000 - £40,000 plus a car and commission.

Qualifications

• Proven experience as an Area Sales Manager, Field Sales Executive, or Business Development Manager in FMCG or retail.
• Strong record in winning and developing new business.
• Self-motivated, organised, and confident working independently.

Responsibilities

• Develop and deliver a new business strategy across independent retail customers.
• Build and maintain strong relationships with key retail partners.
• Manage your area effectively to achieve sales, profit, and growth objectives.
• Monitor market activity to identify opportunities.
• Collaborate with internal teams to support customer requirements.

Skills

Relationship-building

Negotiation

Presentation skills

Job description

Area Sales Manager - Independent Retail (New Business) | South West | £35,000 - £40,000 + Car + Commission

We're looking for an Area Sales Manager to join a leading name in the wholesale and retail sector, covering the South West region. This is an exciting opportunity for an ambitious Area Sales Manager with a passion for driving new business growth and building long-term relationships across the independent retail channel.

As Area Sales Manager, you’ll be responsible for identifying and winning new accounts, developing existing relationships, and delivering against clear sales targets. You’ll work closely with customers to understand their needs, maximise opportunities, and grow both distribution and revenue across your territory.

Key Responsibilities:

• Develop and deliver a new business strategy across independent retail customers.
• Build and maintain strong, profitable relationships with key retail partners.
• Manage your area effectively to achieve sales, profit, and growth objectives.
• Monitor market activity and competitor performance to identify opportunities.
• Collaborate with internal teams to support customer requirements and resolve issues quickly.

About You:

• Proven experience as an Area Sales Manager, Field Sales Executive, or Business Development Manager within FMCG, wholesale, or retail.
• Strong record in winning and developing new business.
• Excellent relationship‑building, negotiation, and presentation skills.
• Self‑motivated, organised, and confident working independently.
• Full UK driving licence and willingness to travel regionally.

If you’re an Area Sales Manager who thrives on new business development and enjoys working in the independent retail sector, we’d love to hear from you.