Area Manager

Zachary Daniels Recruitment; Bristol; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading high street fashion retailer is seeking an experienced Area Manager to oversee a multi-site portfolio across the South West of the UK. This role involves delivering sales growth, leading Store Managers, and ensuring high operational standards. The ideal candidate will have strong leadership and commercial skills, as well as experience in fashion retail. The position offers a competitive salary up to £60,000, a company car, and additional benefits like bonuses and staff discounts.

Benefits

Salary up to £60,000 plus company car and bonus

Bonus scheme

Generous staff discount

Uniform allowance

Pension scheme

Employee Assistance Programme

Qualifications

• Proven experience as an Area Manager or similar in retail.
• Strong leadership skills to develop high-performing teams.
• Experience in fashion or apparel retail is desirable.

Responsibilities

• Lead and develop Store Managers across multiple sites.
• Drive sales, margin, and profit targets through leadership.
• Ensure high customer service and operational standards.
• Build teams with a focus on succession planning.
• Visit stores regularly, providing support to underperforming locations.

Skills

Strong commercial and analytical skills

People-focused leadership

Ability to drive performance

Customer centricity

Comfortable in a fast-paced retail environment

Job description

Area Manager | South West UK | High Street Fashion Retail | Salary up to £60,000 + Car and Bonus

We are recruiting an experienced Retail Area Manager to lead a large multi site portfolio across the South West for a successful high street fashion retailer.

The Area Manager will be responsible for delivering sales growth, profitability and KPI targets while driving high operational standards, developing Store Managers and teams, and ensuring a strong customer first culture across the region.

This is a newly created role within a growing retail business and offers a genuine opportunity to influence performance, develop talent and shape the future of the region.

Area Manager Benefits:

• Salary up to £60,000 plus company car and bonus
• Bonus scheme
• Generous staff discount
• Uniform allowance
• Pension scheme
• Employee Assistance Programme

Area Manager Key Responsibilities:

• Lead, coach and develop Store Managers across a multi site retail estate
• Deliver sales, margin and profit targets through strong commercial leadership
• Manage KPIs, payroll and controllable costs to maximise store performance
• Ensure consistent customer service, operational and visual merchandising standards
• Deliver full compliance across health & safety and company policies
• Build high performing teams with a strong focus on succession planning
• Work closely with Head Office teams, acting as a key link between stores and central functions
• Visit stores on a structured cycle, leaving clear actions and supporting underperforming locations

About You

• Proven experience as an Area Manager, Senior Area Manager or Regional Manager within retail
• Strong commercial and analytical skills with the ability to drive performance
• A people focused leader who develops and motivates high performing teams
• Customer centric and comfortable working in a fast paced retail environment
• Experience within fashion or apparel retail is highly desirable

About the Business

This high street fashion retailer is passionate about delivering great value, strong product ranges and a consistent in store experience. With a growing store portfolio and ambitious plans for the future, the business is committed to developing its people, promoting from within and creating an inclusive, supportive culture where teams can thrive.

Every role plays a part in shaping the customer experience and driving continued success across the UK store network.