AI-Driven SDR: Build Pipeline for SaaS Growth

Praxy; Liverpool; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Private medical insurance

Life insurance

Medicash

Employee Assistance Programme

Annual leave + holidays

Cycle to Work scheme

Pension scheme

ERGs

Free on-site parking

Lunch on core days

Gym reimbursement

Mortgage advice service

Job summary

Reputation is seeking a Sales Development Representative to identify and qualify high-value opportunities at the top of the funnel. You will engage prospects through email, phone, and social channels, leveraging AI workflows and CRM data to drive quality conversations.

You’ll partner with Account Executives to progress pipeline, continually test messaging, and maintain accurate CRM records. This role emphasizes thoughtful outreach and business value over sheer activity.

Qualifications

• 1+ years in a customer-facing or sales-related role.
• Strong written and verbal communication skills.
• Ability to think commercially and prioritise effectively.
• High level of curiosity and learning agility.
• Comfort using AI tools and modern sales technologies.
• Structured, disciplined approach to work and time management.
• Ownership mindset with a bias toward action.
• Experience using Salesforce or other CRM.
• Additional language skills are a plus, particularly German, as this role may support prospects across multiple European markets.

Responsibilities

• Conduct deep account and persona research to identify high-potential opportunities.
• Use AI tools and workflows to enhance prospecting, personalisation, and productivity.
• Develop insight-led outreach across email, phone, and social channels.
• Qualify inbound and outbound opportunities with a strong focus on business value and fit.
• Partner closely with Account Executives to build and progress pipeline strategically.
• Continuously test and refine messaging based on performance and feedback.
• Maintain accurate and structured data in CRM (e.g. Salesforce).
• Additional duties as assigned.

Skills

Customer-facing

Communication

Commercial thinking

Curiosity

Learning agility

Time management

Ownership

CRM experience

German language

Tools

Salesforce

Job description

Reputation is seeking a Sales Development Representative to identify and qualify high-value opportunities at the top of the funnel. You will engage prospects through email, phone, and social channels, leveraging AI workflows and CRM data to drive quality conversations.

You’ll partner with Account Executives to progress pipeline, continually test messaging, and maintain accurate CRM records. This role emphasizes thoughtful outreach and business value over sheer activity.