AI-Driven Growth & Performance Marketing Lead

DirectlyApply; Greater London; Hybrid; GBP 50,000 - 85,000; Full time

Job summary

DirectlyApply is looking for a growth and performance marketing executive to help us scale the product launch from London. You will own paid acquisition across Meta, Google and new channels, and you will test ideas quickly while using data to decide what to scale and what to cut.

You'll work directly with the founder and broader product/engineering teams, handling real budgets and having room to try new channels.

Qualifications

• Experience creating and running ads on Meta and Google.
• Basic understanding of SQL or willingness to learn via AI tools.
• Ability to craft hooks, copy and visuals and test variations.

Responsibilities

• Own the paid acquisition budget across Meta, Google, and new channels.
• Build and maintain cohort analysis in SQL: cost per user, revenue per cohort, payback period and LTV by channel, campaign and creative.
• Decide where to allocate spend with data, and push back on underperforming channels.
• Protect lead quality and design real-time validation at ingestion with partners when needed.
• Run frequent experiments on audiences, creative, landing pages and onboarding, and report results.
• Use AI tools daily to generate and iterate creative, write and debug SQL, and automate reporting.
• Collaborate with engineering on tracking, attribution and event data feeding analysis.
• Report weekly on spend, payback and channel health for the team.

Skills

Paid ads

SQL basics

Creative copywriting

A/B testing

AI tools use

Communication

Job description

DirectlyApply is looking for a growth and performance marketing executive to help us scale the product launch from London. You will own paid acquisition across Meta, Google and new channels, and you will test ideas quickly while using data to decide what to scale and what to cut.

You'll work directly with the founder and broader product/engineering teams, handling real budgets and having room to try new channels.