AI-Driven Growth Marketing Lead

Get In Good Nick; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Equity (1-2%)

Direct access to Founder

Job summary

Get In Good Nick is building a world-class health coaching platform. We’re seeking a hands-on Performance Marketer to own our paid acquisition engine end-to-end, from the first ad view to paying member.

You’ll own Meta strategy, creative testing, landing pages, VSL optimization and direct-response copy. You’ll work with AI-powered production and be accountable for CAC, ROAS and payback with weekly tests and measurable results.

Qualifications

• Proven hands-on Meta Ads experience with measurable results.
• Strong understanding of direct‑response marketing principles.
• Experience in landing page optimisation, funnels and CRO.
• Comfortable with VSLs, offers and persuasive messaging.
• AI-native: uses AI daily to improve performance.
• Commercially minded with CAC, LTV, ROAS focus.
• Curious, analytical and experimental; bases decisions on data.
• Builder mentality focusing on creation over maintenance.
• Hungry, ambitious with impact mindset.

Responsibilities

• Own Meta advertising strategy, campaign builds, optimization and scaling.
• Test creative across images, video and UGC.
• Lead landing page optimisation and conversion rate improvement.
• Optimise VSLs, messaging and funnel performance.
• Position offers and write direct-response copy that converts.
• Leverage AI-powered production and workflows for campaigns.
• Provide CAC, ROAS, LTV, payback and commercial reporting.
• Develop a weekly testing roadmap and document learnings.

Skills

Meta Ads

Direct‑response

Landing pages

VSLs & offers

AI-native

CAC/LTV/ROAS

Experimentation

Builder mindset

Ambition

Tools

AI tools

Google/YouTube ads

Job description

Get In Good Nick is building a world-class health coaching platform. We’re seeking a hands-on Performance Marketer to own our paid acquisition engine end-to-end, from the first ad view to paying member.

You’ll own Meta strategy, creative testing, landing pages, VSL optimization and direct-response copy. You’ll work with AI-powered production and be accountable for CAC, ROAS and payback with weekly tests and measurable results.