Performance Marketing Lead: European Growth & AI-Driven Scale

Rachel Zaoui Marketing & Digital Recruitment; Greater London; Presencial; GBP 70.000 - 100.000; Jornada completa

Descripción de la vacante

Rachel Zaoui Marketing & Digital Recruitment is seeking a Performance Marketing Lead to own budget allocation, multi-channel growth, and acquisition strategy across key European markets for a DTC scale-up. You’ll bridge data and creative strategy, scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact growth.

Based in London, you’ll collaborate with cross-functional teams and drive CAC optimization.

Formación

• Hands-on paid acquisition for DTC/eCommerce.
• Strong attribution knowledge (AppsFlyer, GA4).
• Experience with AI-enabled optimization and reporting.

Responsabilidades

• Own European growth across Meta, Google, TikTok and programmatic channels.
• Collaborate with Creative teams to build high-converting briefs and rapid testing roadmaps.
• Expand into Creator/Affiliate ecosystems to diversify channels.
• Link performance metrics to CAC, revenue and contribution.

Conocimientos

Paid media

App marketing

GA4 attribution

Bidding automation

Herramientas

AppsFlyer

GA4

AI tools

Descripción del empleo

Rachel Zaoui Marketing & Digital Recruitment is seeking a Performance Marketing Lead to own budget allocation, multi-channel growth, and acquisition strategy across key European markets for a DTC scale-up. You’ll bridge data and creative strategy, scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact growth.

Based in London, you’ll collaborate with cross-functional teams and drive CAC optimization.