Growth & Performance Marketing

DirectlyApply; Greater London; Ibrido; GBP 50.000 - 85.000; Tempo pieno

Descrizione del lavoro

DirectlyApply is looking for a growth and performance marketing executive to help us scale the product launch from London. You will own paid acquisition across Meta, Google and new channels, and you will test ideas quickly while using data to decide what to scale and what to cut.

You'll work directly with the founder and broader product/engineering teams, handling real budgets and having room to try new channels.

Competenze

• Experience creating and running ads on Meta and Google.
• Basic understanding of SQL or willingness to learn via AI tools.
• Ability to craft hooks, copy and visuals and test variations.

Mansioni

• Own the paid acquisition budget across Meta, Google, and new channels.
• Build and maintain cohort analysis in SQL: cost per user, revenue per cohort, payback period and LTV by channel, campaign and creative.
• Decide where to allocate spend with data, and push back on underperforming channels.
• Protect lead quality and design real-time validation at ingestion with partners when needed.
• Run frequent experiments on audiences, creative, landing pages and onboarding, and report results.
• Use AI tools daily to generate and iterate creative, write and debug SQL, and automate reporting.
• Collaborate with engineering on tracking, attribution and event data feeding analysis.
• Report weekly on spend, payback and channel health for the team.

Conoscenze

Paid ads

SQL basics

Creative copywriting

A/B testing

AI tools use

Communication

Descrizione del lavoro

DirectlyApply develops job matching technology. We build advanced user features, data extraction, algorithmic matching, and intelligent user experience and engagement systems. From feed importing and data enrichment through to geolocation, skills extraction and matching, we go deeper to understand the motivations behind every job application.

Our core product is directlyapply.com, which millions of job seekers across North America use every year to discover their next job. We're a small, technical, AI-first team, and we've spent 8 years building the data and matching engine underneath it.

The Role:

In 2027 we're releasing our biggest move yet: a launch we believe will transform how people find jobs around the world. We want you to help us get the word out.

We're looking for a growth and performance marketing executive who is creative and enjoys getting stuck into the data and strategy that will bring the next million users to our products. You'll write and launch campaigns, test ideas quickly, and use the numbers to decide what to scale and what to cut.

You'll work directly with the founder, and wider product / engineering team, with real budget and room to try new channels.

Location: London (Wandsworth office).

Working pattern: Hybrid

What you’ll do:

• Own the paid acquisition budget across Meta, Google, and new channels you choose to test.
• Build and maintain cohort analysis in SQL: cost per user, revenue per cohort, payback period and LTV by channel, campaign and creative.
• Decide where the next dollar goes, and make the case for shifting spend between channels with numbers, not instinct.
• Protect lead quality. Spot fake, duplicate and bot-driven sign-ups, push back on partners when quality slips, and help design real-time validation at ingestion.
• Run a steady cadence of experiments on audiences, creative, landing pages and onboarding, and report what moved the numbers.
• Use AI tools daily: generating and iterating creative, writing and debugging SQL, automating reporting, and building lightweight internal tools where they save time.
• Work with engineering on tracking, attribution and the event data that feeds your analysis.
• Report weekly on spend, payback and channel health in a way the whole team can act on.
  

Ideally, you’ll have:

• Experience creating and running ads on Meta and Google, or other social platforms such as TikTok, LinkedIn or Reddit.
• A basic understanding of SQL, or the confidence to get there by prompting Claude or other AI tools. You'll pull your own numbers rather than wait for a report.
• A creative eye for ads: hooks, copy and visuals, plus the habit of testing lots of variations to find what works.
• Curiosity about why a campaign worked, not just whether it did, and a feel for cost per user and return on spend.
• Everyday use of AI tools to write, design, analyse and automate your work.
• Clear communication and the drive to own your results in a small team.