Performance Manager

Rachel Zaoui Marketing & Digital Recruitment; Greater London; Vor Ort; GBP 70.000 - 100.000; Vollzeit

Zusammenfassung

Rachel Zaoui Marketing & Digital Recruitment is seeking a Performance Marketing Lead to own budget allocation, multi-channel growth, and acquisition strategy across key European markets for a DTC scale-up. You’ll bridge data and creative strategy, scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact growth.

Based in London, you’ll collaborate with cross-functional teams and drive CAC optimization.

Qualifikationen

• Hands-on paid acquisition for DTC/eCommerce.
• Strong attribution knowledge (AppsFlyer, GA4).
• Experience with AI-enabled optimization and reporting.

Aufgaben

• Own European growth across Meta, Google, TikTok and programmatic channels.
• Collaborate with Creative teams to build high-converting briefs and rapid testing roadmaps.
• Expand into Creator/Affiliate ecosystems to diversify channels.
• Link performance metrics to CAC, revenue and contribution.

Kenntnisse

Paid media

App marketing

GA4 attribution

Bidding automation

Tools

AppsFlyer

GA4

AI tools

Jobbeschreibung

We're looking for a Performance Marketing Lead for a DTC scale-up to own budget allocation, multi-channel growth, and acquisition strategy across key European markets.

In this role, you’ll bridge data and creative strategy—scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact business growth.

What you’ll do:

• Own European Growth: Lead end-to-end acquisition plans across Meta, Google, TikTok, and Programmatic networks.
• Bridge Data & Creative: Work with Creative teams to build high-converting briefs and rapid testing roadmaps.
• Diversify & Scale: Expand into Creator/Affiliate ecosystems (Spark Ads, UGC, Partnerships) to reduce channel reliance.
• Drive Commercial Impact: Connect performance metrics directly to CAC, Revenue, and Contribution.

What you bring:

• Hands-on experience in paid App & Web acquisition for DTC/eCommerce.
• Deep knowledge of attribution (AppsFlyer, GA4), incrementality, and automated bidding.
• Exposure to leveraging AI tools for optimization and reporting workflows.

Ready to bring your playbook and make an immediate impact?

This role will be based 3 days per week in their London office.