Affiliate Manager

Beautiful Recruitment; Wigan; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading recruitment firm is searching for an experienced Affiliate Manager to manage and optimise the Casino & Games Affiliate programme. The successful candidate will report to the Senior Acquisition Manager and will be responsible for driving customer acquisition and ensuring compliance. You'll manage partner relationships, onboard new affiliates, and collaborate across teams to meet targets. This role requires 3+ years of experience in Affiliate Marketing, strong partnership management skills, and a deep understanding of iGaming.

Qualifications

• 3+ years’ experience in Affiliate Marketing, specifically in iGaming.
• Strong partnership management skills.
• Commercially minded with negotiation experience.

Responsibilities

• Manage and optimise the Casino & Games Affiliate programme.
• Support the Senior Acquisition Manager in delivering the Affiliate strategy.
• Optimise affiliate performance and manage commercial agreements.
• Onboard and manage Affiliate partners.
• Ensure compliance with UKGC and ASA requirements.
• Provide reporting and insights to affiliates.

Skills

Affiliate Marketing experience

Partnership management

Communication skills

Negotiation

Data-driven decision making

Microsoft Excel

Budget management

Knowledge of regulations (CAP, ASA)

Job description

Responsible for managing and optimising the Casino & Games Affiliate programme, driving customer acquisition, profitability, and compliance. Reporting to the Senior Acquisition Manager, you’ll grow the affiliate channel through strong partner management, onboarding new affiliates, and collaborating with internal teams to hit acquisition targets.

Key Responsibilities of the Affiliate Manager

• Support the Senior Acquisition Manager in delivering the Affiliate strategy and managing budgets.
• Optimise affiliate performance and review commercial agreements to ensure strong ROI.
• Identify, onboard, and manage Affiliate partners, ensuring due diligence and effective commercial terms.
• Act as main contact for casino and iGaming Affiliates and lead regular performance reviews.
• Manage media buying activity and ensure campaigns align with key objectives and deadlines.
• Ensure compliance with UKGC and ASA requirements, conducting ongoing audits.
• Provide affiliates with accurate reporting and insights using internal and third‑party tools.
• Work with Product teams to strengthen partnerships and improve KPIs.
• Monitor industry trends and represent the business at relevant events.

Skills & Experience of the Affiliate Manager

• 3+ years’ Affiliate Marketing experience in iGaming.
• Strong partnership management and communication skills.
• Commercially minded with experience negotiating digital partnerships.
• Confident using affiliate tracking platforms and data to inform decisions.
• Proficient in Microsoft Suite, especially Excel.
• Budget management experience and understanding of effective marketing campaigns.
• Knowledge of CAP, ASA, and digital advertising regulations