ABM & Field Marketing Programme Lead

SAP SE; Greater London; Presencial; GBP 50 000 - 75 000; Tempo integral

Resumo da oferta

SAP SE is seeking a Programme Execution Manager to drive ABM programs and targeted audience campaigns within the UKI Field Marketing Team. You will manage end-to-end program delivery, collaborate with sales, marketing and external partners, and focus on data-driven improvements to optimise engagement and outcomes.

You will lead multi-channel campaigns, coordinate activities from planning to execution, and report on performance against KPIs.

Qualificações

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Focused and results driven, able to deliver against set KPIs.
• Ability to work strategically, self-driven and think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.

Responsabilidades

• ABM Programmatic Execution: Execute programmatic ABM campaigns, working with SAP marketing and sales teams and agencies.
• ABM/Tactics: Implement and manage ABM tactics across digital and physical channels.
• Campaign analysis: Monitor performance and provide insights for optimisation.
• Audience Marketing Support: Develop and execute campaigns, assets and events for specific audience segments.
• Project Management: Track progress and deliverables from conception to completion; coordinate timelines with stakeholders and vendors.
• Stakeholder Communication: Report status and results to stakeholders with regular updates.
• Data Analysis and Reporting: Analyse data to extract insights and generate performance reports.
• Outcome‑Focused Marketing: Align audience plans with KPIs and sales goals to drive revenue.

Conhecimentos

Campaign management

KPI focus

Strategic thinking

Collaboration

Independent working

Team player

Descrição da oferta de emprego

SAP SE is seeking a Programme Execution Manager to drive ABM programs and targeted audience campaigns within the UKI Field Marketing Team. You will manage end-to-end program delivery, collaborate with sales, marketing and external partners, and focus on data-driven improvements to optimise engagement and outcomes.

You will lead multi-channel campaigns, coordinate activities from planning to execution, and report on performance against KPIs.