EMEA ABM Marketing Lead for Field Programs

Amazon Inc.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Amazon Web Services seeks an Account-Based Marketing (ABM) Industry Marketing Manager to design and execute ABM programs for enterprise customers in the United Kingdom and Ireland. You will own end-to-end ABM campaigns, working with sales, data teams, and regional marketing to accelerate pipeline and revenue growth.

This role requires strategic marketing expertise, strong project management, and the ability to influence cross-functional stakeholders across time zones.

Qualifications

• Experience developing and managing acquisition marketing or channel programs.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.
• Experience in marketing or marketing research.
• Experience presenting metrics and progress to goal to senior leadership.

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs.
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.
• Scale the breadth and depth of relationships within UKI strategic accounts through Executive Engagement programs and Scaling Developer Enablement and Activation.
• Partner with Global marketing teams to ensure ABM programs complement broader scale marketing efforts.
• Drive operational excellence through standardized processes, documentation, and best practices.
• Track and report on program performance, using data to optimize and scale successful approaches.
• Manage program budgets effectively, demonstrating frugality while maximizing impact.
• Collaborate with global ABM community to share learnings and adopt proven practices.
• Collaborate with UKI Partner Marketing to scale your impact with and through our UKI Partner community.

Skills

Acquisition marketing

Channel programs

Excel/Tableau

Cross-functional programs

Campaign execution

Data analysis

Senior leadership metrics

Tools

Excel

Tableau

Power BI

Job description

Amazon Web Services seeks an Account-Based Marketing (ABM) Industry Marketing Manager to design and execute ABM programs for enterprise customers in the United Kingdom and Ireland. You will own end-to-end ABM campaigns, working with sales, data teams, and regional marketing to accelerate pipeline and revenue growth.

This role requires strategic marketing expertise, strong project management, and the ability to influence cross-functional stakeholders across time zones.