Strategic ABM & DBM Marketing Lead

Atos; England; In loco; GBP 65.000 - 85.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pension Scheme

Private medical cover

Income Protection

Life Assurance

25 days’ annual leave

Flexible benefits programme

Descrizione del lavoro

Atos UK & Ireland Marketing Team is seeking an experienced ABM & DBM Marketing Manager to own marketing activity for priority accounts and live deals. You will work with sales leads, presales, bid directors and account teams to translate strategies into tailored campaigns, content and executive engagement.

You’ll partner with teams to understand clients, buying committees and win themes, delivering campaigns that support the wider pursuit and drive pipeline influence.

Competenze

• Strong B2B marketing experience with ABM/DBM and deal support.
• Experience designing personalised campaigns for named accounts.
• Experience marketing technology services or complex B2B propositions.
• Proven ability to work with sales, presales, bid or account teams within deadlines.
• Understanding ABM's impact on pipeline and revenue.
• Excellent written and verbal communication, adaptable to audiences.
• Self-driven, up-to-date on ABM and MarTech developments.
• Willingness to travel occasionally for client and internal meetings.

Mansioni

• Develop account and deal marketing plans
• Create tailored ABM and DBM plans for priority accounts and live pursuits
• Work closely with sales, presales and bid teams
• Deliver targeted campaigns and content
• Build strong stakeholder relationships
• Measure impact and optimise future activity

Conoscenze

ABM

DBM

Strategic pursuit marketing

Campaign design

Marketing technology

Content creation

Strong written and verbal comms

Strumenti

Marketo

Salesforce

Matomo

LinkedIn Campaign Manager

WordPress

Drupal

Descrizione del lavoro

Atos UK & Ireland Marketing Team is seeking an experienced ABM & DBM Marketing Manager to own marketing activity for priority accounts and live deals. You will work with sales leads, presales, bid directors and account teams to translate strategies into tailored campaigns, content and executive engagement.

You’ll partner with teams to understand clients, buying committees and win themes, delivering campaigns that support the wider pursuit and drive pipeline influence.