Field Marketing Programme Execution Manager (limited, full-time)

SAP SE; Greater London; On-site; GBP 50,000 - 75,000; Full time

Job summary

SAP SE is seeking a Programme Execution Manager to drive ABM programs and targeted audience campaigns within the UKI Field Marketing Team. You will manage end-to-end program delivery, collaborate with sales, marketing and external partners, and focus on data-driven improvements to optimise engagement and outcomes.

You will lead multi-channel campaigns, coordinate activities from planning to execution, and report on performance against KPIs.

Qualifications

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Focused and results driven, able to deliver against set KPIs.
• Ability to work strategically, self-driven and think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.

Responsibilities

• ABM Programmatic Execution: Execute programmatic ABM campaigns, working with SAP marketing and sales teams and agencies.
• ABM/Tactics: Implement and manage ABM tactics across digital and physical channels.
• Campaign analysis: Monitor performance and provide insights for optimisation.
• Audience Marketing Support: Develop and execute campaigns, assets and events for specific audience segments.
• Project Management: Track progress and deliverables from conception to completion; coordinate timelines with stakeholders and vendors.
• Stakeholder Communication: Report status and results to stakeholders with regular updates.
• Data Analysis and Reporting: Analyse data to extract insights and generate performance reports.
• Outcome‑Focused Marketing: Align audience plans with KPIs and sales goals to drive revenue.

Skills

Campaign management

KPI focus

Strategic thinking

Collaboration

Independent working

Team player

Job description

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

The Programme Execution Manager will manage the execution for our repeatable and scalable Audience/Industry focussed and Account-Based Marketing (ABM) programs. This role requires strong program management, hands‑on execution and a keen interest in the role of data in marketing as well as exemplary attention to detail.

Key Responsibilities

ABM Programmatic Execution

• Execute programmatic ABM campaigns, working closely with SAP marketing and sales teams as well as agencies.
• Implement and manage ABM tactics across digital and physical channels.
• Monitor and analyse campaign performance, providing insights and recommendations for optimisation.

Targeted Audience Marketing Support

• Manage the SAP UKI Innovation Awards.
• Development and execution of marketing campaigns, assets and events aimed at specific audience segments.
• Collaborate with global and local content and creative teams to leverage and expand Core Elements and IDP content to optimise engagement for audience events/campaigns.

Project Management

• Track programme progress and d manage the status and delivery of multiple marketing programmes and events from conception to completion, ensuring timely and effective delivery.
• Coordinate with internal stakeholders and external vendors to align project timelines and deliverables.

Stakeholder Communication

• Communicate project status, updates, and results to relevant stakeholders.
• Provide regular updates and reports on ABM and audience/industry marketing activities.

Data Analysis and Reporting

• Analyse marketing data to extract actionable insights and inform decision-making.
• Generate reports on campaign performance, audience engagement, and other key metrics.

Outcome‑Focused Marketing

• Align audience programme plans with marketing KPIs and sales goals to ensure marketing contributes directly to revenue growth.

What you bring

This is a challenging and rewarding opportunity for an individual with:

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Focused and results driven able to deliver against set KPIs
• Ability to work strategically, self-driven and a desire to think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.

Where you belong

UKI Field Marketing Team: Priding itself on a diverse, inclusive, results driven culture.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [e-mail].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Job Segment

Field Marketing, ERP, Marketing Manager, Outside Sales, Cloud, Marketing, Technology, Sales